Citrus Media Pte Ltd is a Singapore platform business that connects communities and brands across two very different worlds — pets and weddings. Listed at #01-65 Sims Urban Oasis on Sims Drive in Geylang, the company runs two main pillars: Clubpets, the nation's longest-running and only pet-dedicated media company, and Blissful Brides, an all-in-one wedding platform that now reaches couples in Vietnam as well as Singapore.
What began as a publications company has grown into a tech-driven, events-focused enterprise with a strong presence across social media and websites. Clubpets has spent over 24 years bringing pet lovers together through digital articles, social media, and events of every scale — from mall collaborations like Paws in the Village at One Holland Village and Pets Social Ground by The Star Vista, to the Singapore Pet Festival at Marina Bay Sands Convention Centre, which gathers over 200 brands under one roof.
Blissful Brides serves both couples and wedding businesses, offering inspiration, guidance, and access to trusted vendors through its e-magazine, digital articles, and the Blissful One-Stop Wedding Show (BOWS). Behind it all is a large in-house team of content creators, designers, developers, and event specialists, working to the company's PRIDE values of professionalism, resilience, integrity, diligence, and entrepreneurship.
The company is also expanding into lifestyle spaces with Citrus Café, a pet-friendly café concept in Vietnam, and continues to offer social media marketing packages that help brands grow their visibility and connect with the right audiences.
Citrus Media has spent more than two decades doing something deceptively simple: bringing people together over the things they love most. From its Singapore base — listed at #01-65 Sims Urban Oasis on Sims Drive in Geylang — the company connects communities, inspires audiences, and bridges brands with consumers across two of life's most emotional arenas: pets and weddings.
The tagline on its website reads "Driven by passion. Connecting through creativity," and the story behind it is one of steady reinvention. Citrus Media began life as a publications company and has since evolved into a tech-driven, events-focused enterprise with a strong presence across social media and websites. Today it operates two main pillars — Clubpets and Blissful Brides — each serving a distinct audience while sharing the same commitment to innovation, engagement, and memorable experiences.
Clubpets is Singapore's longest-running and only pet-dedicated media company, with over 24 years of building community both online and offline. Its digital articles and social platforms promote pet responsibility and offer practical solutions for readers, while its events give pet owners, pets, and vendors a place to meet in person.
The scale ranges widely. On one end are intimate gatherings in collaboration with renowned pet-friendly malls, including Paws in the Village at One Holland Village and Pets Social Ground by The Star Vista. On the other is the Singapore Pet Festival, held at the Marina Bay Sands Convention Centre with over 200 brands — a large-scale showcase that has become a fixture for the local pet community. Around the events sit an e-marketplace for pet products and a VIPaws membership for loyal followers.
The second pillar, Blissful Brides, is an all-in-one wedding platform catering to both B2C and B2B audiences. Couples find inspiration, guidance, and access to trusted vendors; wedding businesses gain opportunities to connect with engaged audiences at the very moment they are planning one of life's biggest milestones.
Its Blissful Brides E-Magazine and digital articles offer ideas and concepts for couples planning their weddings, alongside solutions to their wedding needs. The team also organises the Blissful One-Stop Wedding Show (BOWS), an event that gathers vendors and couples under one roof. And the platform now stretches beyond Singapore: Blissful Brides Vietnam offers a trusted space for couples there to explore the latest trends and connect with vendors.
Citrus Media is a genuinely in-house operation. A team of more than twenty — led by CEO and founder Angie and co-founder Don — includes content creators, graphic designers, web developers, SEO specialists, digital marketers, and event and sales executives.
The company sums up its culture with the acronym PRIDE: Professionalism, Resilience, Integrity, Diligence, and Entrepreneurship. Its mission is "to touch hearts, inspire minds and invigorate people's lives," and its vision is "to empower people to create love relationships that matter."
The testimonials on its site suggest the approach lands. The founder of Furby Aefair thanks the Clubpets team for event support, the director of Petscaso praises the effort put into marketing and event activities, and Ah Chye Pet Treats credits its digital advertising bundles with higher traffic, sales, and conversions. Antinol Rapid has worked with the content team since April 2020.
Citrus Media is also expanding into lifestyle spaces with Citrus Café, a pet-friendly café in Vietnam where pet owners can socialise while couples and Vietnamese visitors gain inspiration, insights, and a closer look at the wedding industry — all under one roof.
The office keeps weekday hours, Monday to Friday from 9am to 6pm, and closes on weekends. Enquiries can be sent to info@citrusmedia.com.sg or through the contact form on the website, and an e-newsletter shares the latest updates and news. Whether you are a pet brand looking for an audience, a vendor hoping to meet couples, or a couple planning a wedding, Citrus Media positions itself as the bridge between the two.