Sushi GoGo 争鲜gogo - Sengkang MRT

About Sushi GoGo 争鲜gogo - Sengkang MRT

Sushi Express was founded in 1996 and is the biggest conveyor belt sushi brand in Taiwan, now operating over 600 outlets globally, including locations across China, Hong Kong, Singapore and Thailand, backed by more than 10,000 employees and hundreds of partnering companies.

In Singapore, the Sushi Express Group runs three distinct brand concepts. Sushi Express is one of the biggest conveyor belt sushi brands in Asia, offering more than 80 different sushi variations at an affordable per-plate price point, with a focus on consistently delivering quality and innovative products. 争鲜gogo is strategically located in transport interchanges and hubs, offering sushi bento, donburi and platters freshly made by trained chefs for customers who want speed and convenience. Sushi Plus is the group's elevated concept, integrating Shinkansen train system technology into its conveyor belt so customers can enjoy both ready-to-eat and made-to-order items side by side, with a menu spanning classic Japanese dishes to trendy, innovative creations.

Sushi Express also has a set of seven brand mascots, including Shimizu Salmon kun, Maguro kun and Ebi Chan, each with their own personality and backstory.

Sushi Express: Taiwan's Biggest Conveyor Belt Sushi Brand, Now in Singapore

Sushi Express was founded in 1996 and has grown into the biggest conveyor belt sushi brand in Taiwan, now operating more than 600 outlets around the world, including locations in China, Hong Kong, Singapore and Thailand. The group employs over 10,000 people and works with hundreds of partnering companies to keep its restaurants running.

Three Concepts Under One Group

Rather than running a single format everywhere, Sushi Express Group operates three distinct brands, each aimed at a slightly different occasion. Sushi Express itself is one of the biggest conveyor belt sushi brands in Asia, offering more than 80 different sushi variations at an affordable per-plate price. The brand's philosophy is that it's not always about the lowest price — the focus is on consistently delivering quality and innovative products at a competitive level.

争鲜gogo takes a different approach, strategically positioned in transport interchanges and hubs for commuters and travellers in a hurry. Instead of a full conveyor belt setup, it offers sushi bento, donburi and platters, all freshly made by trained chefs, built around speed and convenience for people satisfying a Japanese food craving on the go.

Sushi Plus is the group's most elevated concept, redefining the conventional conveyor belt with state-of-the-art technology built around a Shinkansen train system. That setup lets customers enjoy ready-to-eat items straight off the belt alongside made-to-order dishes at the same time, with a menu that stretches from classic Japanese dishes to trendier, more innovative creations.

What's on the Menu

Sushi Express's core menu spans a genuinely wide range. The nigiri selection alone runs from straightforward classics like Salmon, Tamagoyaki and Cooked Shrimp through to more elaborate options like Jumbo Salmon Mentaiyaki, Aburi Salmon, Cheesy Thick Cut Unagi, Caramelised Salmon and Yakiniku Beef, with several eel and unagi items flagged as containing soft bone. Gunkan options include Crayfish Salad, Salmon Roe, Seasoned Capelin Roe and Crab Salad, while the sashimi menu covers Salmon, Sweet Shrimp, Glass Shrimp and Scallop Sashimi.

Maki rolls range from familiar choices like the California Roll and Cucumber Roll to more distinctive options such as Hanamaki, Mentai Salmon Inari and a Salmon & Ikura Handroll. Beyond the core sushi menu, side dishes include Takoyaki, Edamame, Tuna Salmon Donburi, Abalone Salad and Seaweed Salad, and the dessert menu rounds things off with options like Walnut Brownie, Caramel Pudding, Mango Pudding, Cream Puff and Strawberry Cream Daifuku.

Meet the Mascots

Sushi Express has built out a full cast of seven brand mascots, each with their own personality, zodiac sign and hobbies. There's Shimizu Salmon kun, an honest and trustworthy character who enjoys rock climbing and running, Maguro kun, an active and bubbly figure who loves cycling and surfing, and Ebi Chan, described as romantic, sweet and devoted, with a love of cooking and watching movies. The full lineup also includes Aji Maruko, Tamago Tarou, Iga Ikura and Inari Takeshi kun, each themed around a different piece of sushi.

Finding a Sushi Express Near You

With Sushi Express, 争鲜gogo and Sushi Plus outlets spread across Singapore, the group's Locations page is the best way to find the concept and branch closest to you, whether that's a full conveyor belt sit-down meal, a quick bento at a transport hub, or the more elevated Sushi Plus experience.

Signature items

• Aburi Salmon
• Jumbo Salmon Mentaiyaki
• Cheesy Thick Cut Unagi
• Yakiniku Beef
• Salmon Trio
• Strawberry Cream Daifuku

Menu

Maki

• Crabstick Roll — Maki roll with crabstick.
• Cucumber Roll — Maki roll with cucumber.
• Unagi & Kinshitamago — Maki roll with unagi and shredded egg. Contains soft bone.
• California Roll — Classic California maki roll.
• Hanamaki — Hanamaki roll.
• Mentai Salmon Inari — Inari roll with mentai salmon.
• California Handroll — California handroll.
• Tempura Ebi Handroll — Tempura shrimp handroll.
• Salmon & Ikura Handroll — Handroll with salmon and ikura.

Gunkan

• Crayfish Salad — Gunkan topped with crayfish salad.
• Salmon Roe — Gunkan topped with salmon roe.
• Seasoned Capelin Roe — Gunkan topped with seasoned capelin roe.
• Corn Salad — Gunkan topped with corn salad.
• Cheese Masago — Gunkan topped with cheese and masago.
• Crab Salad — Gunkan topped with crab salad.

Nigiri

• Fried Tofu Pouch — Nigiri topped with fried tofu pouch (inari).
• Dual Flavour Tamagoyaki — Nigiri with two-flavour Japanese omelette.
• Crabstick Mentai — Crabstick nigiri with mentai topping.
• Crabstick — Crabstick nigiri.
• Eel & Tamagoyaki — Nigiri combining eel and omelette. Contains soft bone.
• Grilled Eel — Grilled eel nigiri. Contains soft bone.
• Tamagoyaki — Japanese omelette nigiri.
• Cooked Shrimp — Cooked shrimp nigiri.
• Tempura Ebi — Tempura shrimp nigiri.
• Grilled Salmon Belly — Grilled salmon belly nigiri.
• Salmon — Classic salmon nigiri.
• Cooked Scallop — Cooked scallop nigiri.
• Smoked Duck — Smoked duck nigiri.
• Glass Shrimp — Glass shrimp nigiri.
• Salmon with Peach & Cheese — Salmon nigiri topped with peach and cheese.
• Caramelised Salmon — Salmon nigiri with a caramelised finish.
• Jumbo Salmon Mentaiyaki — Jumbo salmon nigiri with mentaiyaki topping.
• Cheesy Thick Cut Unagi — Thick-cut unagi nigiri with cheese. Contains soft bone.
• Spicy Thick Cut Unagi — Thick-cut unagi nigiri with a spicy finish. Contains soft bone.
• Jumbo Unagi — Jumbo unagi nigiri. Contains soft bone.
• Raw Scallop — Raw scallop nigiri.
• Salmon Scallop Combo — Nigiri combining salmon and scallop.
• Yakiniku Beef — Yakiniku-style beef nigiri.
• Salmon Trio — Nigiri featuring three salmon preparations.
• Aburi Salmon — Flame-seared (aburi) salmon nigiri.
• Shichimi Grilled Salmon Belly — Grilled salmon belly nigiri with shichimi seasoning.
• Cheddar Salmon Belly — Salmon belly nigiri topped with cheddar.
• Cheddar Shrimp — Shrimp nigiri topped with cheddar.

Dessert

• Walnut Brownie — Walnut brownie dessert.
• Caramel Pudding — Caramel pudding dessert.
• Cream Puff — Cream puff dessert.
• Mango Pudding — Mango pudding dessert.
• Strawberry Cream Daifuku — Strawberry cream daifuku mochi.

Sashimi

• Salmon — Salmon sashimi.
• Sweet Shrimp — Sweet shrimp sashimi.
• Glass Shrimp — Glass shrimp sashimi.
• Scallop Sashimi — Scallop sashimi.

Side Dish

• Takoyaki — Japanese octopus balls.
• Chicken Tuplis — Chicken side dish.
• Edamame — Steamed edamame.
• Tuna Salmon Donburi — Rice bowl with tuna and salmon.
• Jelly Fish — Jellyfish side dish.
• Abalone Salad — Abalone salad.
• Okra — Okra side dish.
• Seasoned Octopus — Seasoned octopus side dish.
• Mackerel Salad — Mackerel salad.
• Seaweed Salad — Seaweed salad.
• Cooked Whole Shrimp — Cooked whole shrimp side dish.
• Spicy King Oyster Mushroom — Spicy king oyster mushroom side dish.
• Crabstick Salad — Crabstick salad.
• Grilled Mussels Mentaiyaki — Grilled mussels with mentaiyaki topping.

Our Brands

• Sushi Express — Conveyor belt sushi with over 80 variations at an affordable per-plate price.
• 争鲜gogo — Located in transport interchanges and hubs, offering sushi bento, donburi and platters made by trained chefs.
• Sushi Plus — An elevated conveyor belt concept using Shinkansen train system technology, with ready-to-eat and made-to-order items.

Frequently asked questions

When was Sushi Express founded?

1996, and it is the biggest conveyor belt sushi brand in Taiwan.

How many outlets does Sushi Express have?

Over 600 outlets globally, including locations in China, Hong Kong, Singapore and Thailand.

What are the different Sushi Express brands?

Sushi Express, 争鲜gogo, and Sushi Plus, each with a different concept and format.

What is 争鲜gogo?

A concept located in transport interchanges and hubs, offering sushi bento, donburi and platters made by trained chefs, focused on speed and convenience.

What is Sushi Plus?

An elevated conveyor belt concept using Shinkansen train system technology, offering both ready-to-eat and made-to-order items.

Does Sushi Express have any mascots?

Yes, seven brand mascots, including Shimizu Salmon kun, Maguro kun and Ebi Chan, each with their own personality and backstory.

What desserts are available?

Walnut Brownie, Caramel Pudding, Cream Puff, Mango Pudding and Strawberry Cream Daifuku.

Tips

• {"body":"Plates start from an affordable per-plate price, good for a casual conveyor belt meal.","title":"Sushi Express is the budget-friendly pick"}
• {"body":"Good for a quick bento, donburi or platter if you're on the move.","title":"Grab 争鲜gogo at a transport hub"}
• {"body":"Its Shinkansen-style belt combines ready-to-eat and made-to-order dishes.","title":"Try Sushi Plus for something more elevated"}
• {"body":"Some eel and unagi nigiri are marked as containing soft bone, worth knowing before you order.","title":"Check for the soft bone note"}
• {"body":"There are three different brand concepts, so confirm which one is at your nearest outlet.","title":"Check the Locations page first"}

Good to know

• {"dietary":"Some nigiri items, such as the eel and unagi dishes, are marked as containing soft bone."}