Now Pizza is a Singapore grab-and-go pizza brand serving Neapolitan-style sourdough pizza in about 90 seconds. The pizzas are hand-stretched, artisanal 9-inch sourdough bases, made with what the brand describes as Italian-style tomatoes and European cheese, and the brand identifies itself as a Halal Neapolitan pizza option in Singapore.
Now Pizza runs kiosks across several Singapore malls, including Funan Mall, Sengkang Grand Mall, Bukit Panjang Plaza, Thomson Plaza, Downtown East, Jurong Point and Orchard Gateway. The brand frames its mission around speed, authenticity and affordability, describing itself as a "pizza revolution" that blends time and taste, while also noting an effort to reduce emissions as part of its operations.
Customers can order in-store or online for pickup, choose from a range of pizza flavours, or pick one of the brand's bundled meal combos for a fuller meal.
Now Pizza pitches itself with a simple promise: "Unleashing Flavour in 90 Secs." It's a grab-and-go pizza concept built for Singapore's mall food scene, serving Neapolitan-style sourdough pizza fast enough to fit into a quick shopping trip or a short lunch break, without giving up on the crust.
Every pizza starts with a hand-stretched, artisanal 9-inch sourdough base — described on the brand's site as chewy and crispy in equal measure. The brand leans into Italian-inspired ingredients, from what it calls "Nonna approved" tomatoes to European cheese, aiming for a base that holds its own against slower, sit-down Neapolitan pizza while still being ready in around 90 seconds.
The pizza lineup spans classic and creative territory: Kween Margherita and Pepperoni Perfection for the traditionalists, Truffle Mushroom and Garden Shrooms for something more textured, Hippy Hawaiian and Dynamite Cheese for crowd-pleasers, and a run of chicken-forward options — Tandoodoo Chicki, Smokey BBQ Chicki, Chicken Pepperoni and Meat Fiesta. For bigger appetites or group orders, Now Pizza also offers bundled combos: Super Single, Iconic Pizza Meal, and 2 Way.
Now Pizza operates as a network of mall kiosks rather than a single restaurant, with locations at Funan Mall, Sengkang Grand Mall, Bukit Panjang Plaza, Thomson Plaza, Downtown East, Jurong Point and Orchard Gateway. That spread across the island means the brand is positioned as an everyday convenience option — somewhere to duck into between errands — rather than a destination requiring a special trip. Orders can be placed in person or ahead of time through the brand's online ordering site for pickup.
The brand identifies itself as a Halal Neapolitan pizza option in Singapore, and its site also touches on sustainability, noting an effort to reduce emissions as part of how it runs its business — alongside a stated goal of keeping pizza affordable enough to be part of everyday life rather than an occasional treat.
Now Pizza describes its own origin as "a pizza revolution blending time and taste into a mouthwatering crescendo," positioning the brand as more than just a fast pizza option — a "slice of life" built around speed, flavour and accessibility. The tone throughout the brand's messaging is playful, from pizza-pun copy to a call for "STRONG"-style energy around trying something new.
Customers or prospective team members can reach Now Pizza at [email protected], and the brand is active on Instagram (@eatnowpizza) and TikTok (@eatnowpizza) for menu previews and updates. An email sign-up on the site also offers early access to new products and promotions.