Kei Kaisendon at Woods Square serves authentic Japanese kaisendon — rice bowls topped with fresh, sashimi-grade seafood — born from founder Kei's unforgettable trip to Japan in 2017. Originating from a fishing village in Hokkaido, Kei set out to recreate the true taste of Japan's coastal towns in Singapore, bringing the same freshness and heart to every bowl served.
The brand has gone on to win prestigious awards for four consecutive years, built on what the founder describes as strictly controlling the freshness of ingredients while crafting exquisite flavours. This includes fresh salmon sourced from Norwegian waters, fresh farm vegetables, and the founder's own secret Kei sauce, all brought together with vinegared rice for a balance of sea and land in every bite.
Beyond the classic kaisendon bowl, the Woods Square outlet's menu extends to party packs and celebration cakes, including sashimi party packs and premium salmon-topped cakes, making it a destination for both a quick, authentic meal and special occasion orders.
Kei Kaisendon's story begins with a single unforgettable trip to Japan in 2017. Founder Kei fell in love with the taste of authentic kaisendon — a hearty bowl of fresh sashimi over rice — and returned home determined to recreate that same magic in Singapore. What started as one dedicated founder's passion project has since grown into a beloved chain, with the Woods Square outlet carrying that same commitment to freshness and heart.
The brand's roots trace back to a fishing village in Hokkaido, where Kei's deep affection for the sea shaped the vision behind Kei Kaisendon. The goal was never just to serve a meal, but to spread the true essence of Japanese cuisine, incorporating genuine care and warmth so diners could fully enjoy the authentic flavours of fresh seafood. That founding philosophy has helped the brand win prestigious awards for four consecutive years.
Kaisendon (海鮮丼) translates simply to "seafood bowl" — a traditional Japanese dish topped with fresh, sashimi-grade seafood served over vinegared rice, typically paired with wasabi, soy sauce, or house-made sauces. It's a staple of Japan's coastal towns, prized for being colourful, nourishing, and full of umami. At Kei Kaisendon, this tradition is recreated using only premium ingredients.
The brand describes its core secret as strictly controlling the freshness of ingredients while crafting exquisite flavours. This means selecting fresh salmon from Norwegian waters, pairing it with fresh farm vegetables and the founder's own secret Kei sauce, and blending it all with the richness of vinegared rice. Every bite is designed to bring together the essence of the sea and the land in one bowl.
The menu's Signature Kaisendon is available in four sizes, from a light mini bowl to a large indulgent option, giving diners flexibility depending on their appetite. For something more elaborate, the Super Kaisendon comes loaded with whole abalone, ikura, kani and assorted sashimi, while the Salmon Belly Kaisendon brings together salmon belly, cubed salmon, hotate and tuna for a colourful mix of textures. The Chirashi Kaisendon offers a multi-way eating experience — enjoyed as is, or finished with a comforting dashi ochazuke for a different take on the same bowl.
Kei Kaisendon also caters to celebrations, offering party packs like the Mini Party Pack Salmon Sashimi with added ikura and the Mini Trio Party Pack featuring tuna and ikura, alongside premium celebration cakes such as the Premium Ika Salmon Fruit Cake and Premium Hotate Salmon Cake — a distinctive seafood-forward take on the traditional birthday cake.
Having served over 20 million bowls and counting, Kei Kaisendon has marked its 9th anniversary with an expanded lineup of upgraded signatures and specially crafted creations, a testament to how far the brand has grown since that first inspired trip to Japan.
Located at 6 Woodlands Square, #B2-20 in Woods Square, this outlet is open daily from 11am to 9:30pm. Whether picking up a quick kaisendon bowl or ordering a party pack for a celebration, the Woods Square location offers the same authentic, Norwegian-salmon-driven experience that has defined Kei Kaisendon since its founding.