Kei Kaisendon is a Japanese kaisendon (seafood rice bowl) specialist founded in Singapore in 2017. The brand's own story traces back to a founder's unforgettable trip to Japan, where she fell in love with authentic Kaisendon — a hearty bowl of fresh sashimi over rice — and couldn't find the same experience back home, so she recreated it herself. Elsewhere, the brand also describes its roots in a fishing village in Hokkaido, with founder Kei aiming to spread the true essence of Japanese cuisine with humanistic care and warmth.
Kaisendon (海鮮丼), meaning 'seafood bowl,' is a traditional Japanese dish served over vinegared rice with sashimi-grade seafood, paired with wasabi, soy sauce, or house-made sauces — a staple of Japan's coastal towns. At Kei Kaisendon, bowls are built around strictly controlled ingredient freshness, including fresh salmon from Norwegian waters and fresh farm vegetables, paired with the founder's secret Kei sauce. The brand says it has won prestigious awards for 4 consecutive years and, per a recent anniversary campaign, has served 20 million bowls to date.
Kei Kaisendon now operates 22 outlets across Singapore, from Sembawang and Woodlands to Vivo City, Jewel Changi Airport and the Orchard Road area, offering both dine-in ordering and takeaway/delivery through its website.
Kei Kaisendon's story starts, by the brand's own telling, with a single unforgettable trip to Japan. The founder fell in love with authentic Kaisendon — a hearty bowl of fresh sashimi over rice — and came home to Singapore unable to find the same magic anywhere else. Driven by that experience, she recreated it herself, and Kei Kaisendon was born in 2017. Elsewhere on the brand's own site, the story is framed slightly differently, tracing Kei Kaisendon's roots to a fishing village in Hokkaido and founder Kei's deep affection for the sea — either way, the throughline is the same: a personal connection to authentic Japanese coastal cooking, brought to Singapore.
Kaisendon (海鮮丼) translates simply to 'seafood bowl' — a traditional Japanese rice bowl topped with fresh, sashimi-grade seafood, served over vinegared rice and paired with wasabi, soy sauce, or house-made sauces. It's a staple dish in Japan's coastal towns, prized for being colourful, nourishing, and full of umami. Kei Kaisendon builds its version around what it calls strict control over ingredient freshness: fresh salmon sourced from Norwegian waters, fresh farm vegetables, and the founder's secret Kei sauce, blended with the richness of rice.
At the centre of the menu sits the Signature Kaisendon, described as a familiar favourite levelled up with more of the brand's favourite cuts, available across four sizes so guests can keep things light with a mini bowl or go all the way to a large portion. Other named bowls include the Super Kaisendon, topped with a whole abalone and loaded with ikura, kani, and assorted sashimi; the Chirashi Kaisendon, which can be enjoyed as-is or finished with a comforting dashi ochazuke for a second way to eat it; the Salmon Belly Kaisendon, combining salmon belly, cubed salmon, hotate, and tuna; and the Aburi Salmon Kaisendon, featuring flame-seared salmon for those who prefer it over the classic raw preparation.
Beyond individual bowls, Kei Kaisendon also offers party-style sharing options and 'Kei Birthday Cake' items — savoury seafood creations styled as cakes for celebrations — including The Eight Yumms (630g) at $88, the Premium Ika Salmon Fruit Cake at $108, the Premium Hotate Salmon Cake at $138, and mini party packs combining salmon sashimi with ikura or tuna with ikura, both priced at $78.
Kei Kaisendon says it has won prestigious awards for four consecutive years, which it credits to its heritage and exceptional quality. In a more recent anniversary campaign, the brand marked its 9th year with the claim of having served 20 million bowls and counting — a scale reflected in its now-sizeable footprint of 22 outlets across Singapore.
Kei Kaisendon operates outlets across the island, from Sembawang Shopping Centre and Woods Square in the north, to Vivo City and Artra Redhill in the south, Jewel Changi Airport, Suntec City, Wheelock Place on Orchard Road, and many points in between. Every outlet keeps the same hours — 11am to 9:30pm — and orders can be placed for takeaway and delivery directly through the Kei Kaisendon website, alongside walk-in dining at the outlets themselves.
The brand also runs regular promotions, including 1-for-1 offers on selected bowls at specific outlets during limited windows, which it announces through its Instagram channel alongside behind-the-scenes looks at its anniversary menu and signature dishes.