Arena Singapore Pte Ltd is the local arm of Arena, a swimwear and watersports brand launched in 1973 by sports-sponsorship pioneer Horst Dassler. Arena describes itself as the first swimwear company to engage in textile and fluid dynamics research, aiming to develop the fastest, lightest, smoothest and most durable products for competitive and recreational swimmers alike.
The range spans racing and training suits for competitive swimmers through to trendy leisure costumes, alongside goggles, kickboards, swim caps, and snorkeling gear. Performance lines include AQUAFORCE STORM, ARENA-KUN AND FRIENDS, WATER GALAXY, INDOMITUS, CARBON AIR², CARBON CORE FX, CARBON GLIDE, TOUGHSUIT and TOUGHSUIT-FLEX, alongside general swimwear and accessories collections. Arena also offers Team Customization for clubs and squads.
Arena Singapore's head office is on Henderson Road, with retail stores at Tampines Mall and Takashimaya on Orchard Road.