The Soy Inc at Sheng Siong 544 Jurong West is a cosy soy specialty outlet bringing the brand's fresh soy milk and soy bean curd puddings to the heart of Jurong West. Located at 544 Jurong West Street 42, #01-97/99, this kiosk serves the same chilled, made-fresh soy creations that have made The Soy Inc a familiar name across Singapore and beyond — from the classic Signature Soy Milk and silky Signature Soy Pudding to playful PudDrinks that let you sip your pudding on the go.
The brand began as a café concept built around its famous chilled soy bean curd pudding, and has since grown into a small family of outlets spanning Singapore, Vietnam, Cambodia, Indonesia, Canada and the Philippines. What hasn't changed is the philosophy: a belief that everyone deserves access to fresh, healthier food. The soybeans are 100% premium and organic, non-GMO, and never sprayed with pesticides when grown — chosen carefully to deliver rich nutritional value without compromising on taste.
Just as important is what you won't find. There is no gelatin, which means no animal products and a fully vegetarian-friendly menu. There is no gypsum powder, an artificial coagulant the brand avoids in favour of natural methods. And there are no preservatives, so every dessert and drink is a guilt-free indulgence meant to be enjoyed fresh.
The mantra here is "Delighting Your Palates", and the menu reflects it. Beyond the signature classics, you'll find almond, matcha and Belgian dark chocolate renditions of both the soy milk and the pudding, plus a full PudDrink range pairing the silky curd with Ceylon milk tea, milk coffee, grass jelly, roasted black oolong, jasmine green tea and brewed red tea. It's traditional soya with a modern twist — the kind of innovative soy experience the brand hopes reconnects younger generations with an old favourite.
Whether you're picking up a bottle after your grocery run at Sheng Siong or ordering in via delivery platforms, this Jurong West outlet keeps things simple: fresh soy, honest ingredients, and simple moments of pleasure in every cup.
Tucked into the Sheng Siong supermarket at 544 Jurong West Street 42, The Soy Inc's Jurong West outlet is a small stop with a devoted following. This is where the neighbourhood comes for the brand's famous chilled soy bean curd pudding and freshly made soy milk — simple pleasures, done with unusual care.
The Soy Inc started as a café concept built around one star product: its chilled soy bean curd pudding. From there, the brand introduced a series of innovative soy-based creations that have caught on fast, especially with younger customers looking for a modern take on a traditional favourite. Today The Soy Inc reaches customers across Singapore and in markets including Vietnam, Cambodia, Indonesia, Canada and the Philippines, with this Jurong West kiosk serving the neighbourhood directly.
The brand's promise starts with the bean. Everything is made from 100% premium organic soybeans that are non-GMO, chosen carefully to deliver both rich nutritional value and clean, fresh flavour. Going organic, the team insists, isn't a fancy trend — it's a healthier approach rooted in passion and respect for nature and people.
Just as telling is what's left out. There's no gelatin anywhere on the menu, which means no animal products — the entire range is vegetarian-friendly. There's no gypsum powder, an artificial additive the brand deliberately avoids in favour of natural methods. And there are no preservatives, so the desserts and drinks are meant to be enjoyed fresh, exactly as they should be.
Start with the classics if it's your first visit. The **Signature Soy Milk** is the purest expression of the house style — smooth, fresh and comforting. The **Signature Soy Pudding** is the product that started it all: a delicate, wobbly bean curd pudding that shows off just how silky well-made soy can be. Watching sugar? The **Sugar-Free Soy Pudding** keeps the texture and skips the added sweetness.
For something different, explore the flavoured renditions. Almond versions of both the soy milk and pudding add a fragrant, nutty lift, while **Matcha Soy Pudding** brings an earthy green-tea note. Chocolate lovers should reach for the **Belgian Dark Chocolate Soy Milk**, a richer, more indulgent pour.
Then there's the format The Soy Inc is best known for among younger fans: the **PudDrink**, a pudding you can drink. The silky curd is blended into sippable drinks paired with Ceylon milk tea, milk coffee, grass jelly, roasted black oolong, jasmine green tea, brewed red tea or Belgian dark chocolate. It's part dessert, part drink, and entirely fun — a grab-and-go treat that works just as well as an afternoon pick-me-up.
The team's mantra is "Delighting Your Palates", and it shows in the way the menu keeps evolving with new tastes and new ways of enjoying soy. The philosophy is simple: everyone deserves happiness, and good food delivers it through small, everyday moments of pleasure. Traditional soya, given a modern twist, still has a real place in our lives.
Because the outlet sits within the Sheng Siong supermarket at Block 544, it slots easily into a routine — grab a bottle of soy milk or a pudding after your grocery run, or detour specifically for a PudDrink on a warm afternoon. Fans can also order in through delivery platforms, keep an eye on the brand's Instagram for new flavour drops, and share their own favourites with the hashtags #thesoyincsg and #thesoyinc.
Whether you're a lifelong tau huay devotee or just curious about soy done properly, this Jurong West corner offers an easy, wholesome way to taste what The Soy Inc is all about: fresh soy, honest ingredients, and dessert that doesn't ask you to compromise.