FairPrice Xtra (Hougang 1) is the FairPrice supermarket at #02-01 Hougang 1, 1 Hougang Street 91, serving the Hougang neighbourhood with the everyday range the FairPrice Group brand is known for across Singapore. The shelves cover the full weekly shop: rice from Golden Peony and SongHe, Meiji fresh and high-protein milk, Marigold juices, Yeo's packet drinks, fresh greens like Simply Finest xiao bai cai, and frozen picks such as Seara boneless chicken legs, Sadia drumsticks and Mermaid smoked salmon. Household essentials — FairPrice facial tissue, Mama Lemon dishwashing liquid, Top detergent — sit alongside personal care including the Darlie toothpaste range.
Value is built into the format: weekly promotions, price-freeze campaigns, daily-refreshed vouchers and online-exclusive Flash Deals, with Digital Club membership, Link Rewards and Just Wine Club on top. Halal-labelled items are easy to spot across drinks, dairy, meat and seafood.
The same range is shoppable at fairprice.com.sg and on the FairPrice Group app, with e-gift vouchers, business ordering through Shop for Business, and a steady stream of recipes and money-saving tips.
FairPrice Xtra (Hougang 1) occupies #02-01 of Hougang 1 at 1 Hougang Street 91, putting a full supermarket within easy reach of residents in Singapore's Hougang neighbourhood. It carries the FairPrice name — the grocery retail brand of the FairPrice Group — and stocks the mix of fresh food, pantry staples and household goods that Singapore households restock week after week.
The wider FairPrice platform is organised the way people actually shop: by category and by occasion. Its site runs from categories and promotions to shopping lists, recipes, tips and events, and the same logic carries through the aisles — fill the trolley with the week's meals first, then swing by household and personal care on the way out.
The pantry section is anchored by rice. Shoppers can pick up Golden Peony Jasmine Fragrant Rice in 5kg bags or SongHe AAA Thai Hom Mali Rice, a new-crop Thai jasmine rice that is halal-certified. Around them sit familiar names from across the range: Meiji Fresh Milk in two-litre bottles, Meiji Low Fat High Protein Milk in chocolate, Marigold Peel Fresh Juice in a no-sugar-added Powerberries blend, and Farmers Union Greek Style High Protein Yogurt Pouches in blueberry.
The fresh, chilled and frozen selection covers the rest of the basket. Simply Finest Xiao Bai Cai comes in 300g packs, Yeo's Longan Red Date packet drinks are sold by the carton of 24, and the freezers hold Seara boneless chicken legs, Sadia IQF chicken drumsticks and Mermaid premium frozen smoked salmon. Harvest Fields Hazelnut Spread covers toast, pancakes and everything in between.
Beyond food, the shelves run through household essentials — FairPrice 3-ply facial tissue, Mama Lemon Natural Lemon dishwashing liquid refills and Top low-suds colour-protect detergent refills — and into personal care, where the Darlie Double Action toothpaste family spans Fresh Protect, Multi Care, Enamel Protect, Fresh & Clean and Original variants, alongside Darlie All Shiny White whitening toothpaste in Charcoal Clean and Lime Mint. Many items across drinks, dairy, meat and seafood carry halal labels, which makes it straightforward for households to shop to their requirements.
FairPrice leans heavily on savings, and Hougang 1 is no exception. Weekly promotions rotate through the store, price-freeze campaigns hold prices on selected lines, and vouchers are refreshed daily on the website and app — the site itself invites shoppers to check back each day. Flash Deals, marked as online exclusive, surface time-limited discounts on everything from rice to facial tissue, and featured brands regularly attach spend-threshold free gifts, such as Darlie toothpaste bundles that come with Quby jars, a Quby cup or a free plate.
Membership adds another layer. Digital Club is FairPrice's membership programme, Link Rewards ties into the wider loyalty ecosystem, and the Just Wine Club caters specifically to wine buyers. FairPrice-branded lines, such as its facial tissue, keep everyday basics affordable alongside the big names.
The store sits inside a larger ecosystem built for convenience. The same range can be browsed at fairprice.com.sg or through the FairPrice Group app, available on the Apple App Store, Google Play and Huawei AppGallery. Enter an address or postal code to see what applies to you, noting that fees may apply to some services. The app promises greater savings and personalised vouchers, e-gift vouchers can be sent to family and friends, and businesses are served through the Shop for Business channel.
Between shops, FairPrice publishes recipes, money-saving tips and events on its site, with a Help Centre standing by for questions. Secure payment methods are advertised across its channels.
For Hougang residents, FairPrice Xtra (Hougang 1) is the practical stop: one trip that clears the weekly list — rice, milk, vegetables, chicken, detergent, toothpaste — while promotions, vouchers and membership quietly work on the total.