FairPrice is one of Singapore's most familiar supermarket names, and its Canberra Road branch at #02-03 Sembawang Mart serves the Sembawang neighbourhood with everyday groceries and household essentials. Part of the FairPrice Group, the chain has long focused on keeping daily necessities affordable, and this store carries that approach through everything from rice and fresh milk to tissue and toothpaste.
Shoppers will find chilled and frozen selections such as Meiji fresh milk, frozen smoked salmon, sukiyaki pork belly and Golden Chef dumplings, alongside pantry staples like SongHe Thai Hom Mali rice, Nongshim glass noodles and instant bowl noodles. The range extends into drinks, yogurt, spreads and a full spread of household and personal care items, including FairPrice's own house brand. Halal-certified products are clearly marked, and online listings can even be filtered by dietary attributes.
Savings are built into the experience: weekly promotions, price freeze and price slash campaigns, mix-and-match offers, online-exclusive flash deals and brand vouchers. Members can go further with Digital Club, Just Wine Club and Link Rewards, while the FairPrice app adds personalised vouchers. For those who prefer to shop from home, the FairPrice website and app let you order with secure payment at checkout (fees may apply).
Ask most Singaporeans where they do their weekly grocery run, and FairPrice is one of the first names that comes up. Part of the FairPrice Group, the supermarket chain has long been a fixture of neighbourhood life, and the branch at #02-03 Sembawang Mart on Canberra Road brings that familiar shopping experience to the heart of Sembawang. Whether you shop the aisles in person or order through the website and app, the essentials are the same: a wide range, clear promotions and a focus on fair prices.
The store covers the everyday categories households reach for week after week. The chilled and frozen range includes Meiji fresh milk, Mermaid premium frozen smoked salmon, boneless Seara frozen chicken legs and Farmers Union Greek-style yogurt pouches. Freezer staples like Porkee sukiyaki pork belly and Golden Chef cabbage and pork dumplings make quick work of weeknight dinners.
The pantry aisles hold the rice-and-noodle essentials: 5kg bags of SongHe AAA Thai Hom Mali rice, Nongshim sweet potato glass noodles, kimchi instant bowl noodles and jars of Harvest Fields hazelnut spread. Drinks include cartons of 100 Plus Active isotonic cans, and the household run covers FairPrice house-brand facial tissue, Mama Lemon dishwashing liquid, Top detergent refills, Darlie toothpaste multipacks and Listerine mouthwash.
Halal-certified items are labelled throughout the range — the rice, fresh milk and frozen chicken are among the products carrying certification — and when shopping online you can filter listings by dietary attributes to find them quickly.
FairPrice's promise has always been fair prices, and the promotions programme reflects that. Weekly promotions rotate regularly, with mechanics like the Price Slash Zone, mix-and-match bundles and Double Digit Specials appearing alongside seasonal campaigns such as Fresh Savings and price-freeze stretches. Flash deals, often online exclusives, discount specific items for a limited window — recent examples included savings on isotonic drinks, frozen pork and Korean glass noodles.
Brand vouchers add another layer: discounts on Golden Chef hot pot soup base, money off YHS with a carton purchase, and supplier campaigns that bundle free gifts into purchases, such as a Paseo Breathe Eaze tissue set with selected Darlie toothpaste. Selected items also carry free gifts with a minimum spend.
Membership deepens the value. Digital Club is the chain's online membership, Just Wine Club caters to wine lovers, and Link Rewards ties into the wider Link points ecosystem.
Beyond the physical shop at Sembawang Mart, the range is available at fairprice.com.sg and on the FairPrice app. Enter your address or postal code to start, browse categories and promotions, build shopping lists and check out with secure payment methods — fees may apply. The app, downloadable from the Apple App Store, Google Play and Huawei AppGallery, adds personalised vouchers and in-app savings.
There are extras beyond the trolley, too: the Recipes and Tips for You sections serve up cooking ideas and money-saving guidance, e-gift vouchers make easy presents, Shop for Business handles office and bulk orders, and the Help Centre answers questions about ordering, vouchers and membership.
For Sembawang residents, the Canberra Road branch is the sort of store that handles every kind of trip — the full weekly shop, a quick top-up for tonight's dinner, or a browse through the latest promotions to see what is worth stocking up on. With its mix of fresh and frozen foods, pantry staples, household goods and chain-wide savings mechanics, it delivers the dependable, value-focused grocery run that has kept FairPrice part of Singaporean life for generations.