3 Meals A Day is a Singapore Chinese food brand operating multiple stalls across the island, built around the tagline "Fresh. Authentic. Simple." The brand's identity centres on its signature creamy salted egg chicken rice, created in 2012 when a new Head Chef set out to redefine the menu at the height of Singapore's salted egg food trend. Aiming to capture what younger diners wanted — traditional Chinese taste combined with Western flair — the chef's creation became a sensation and remains the brand's calling card today.
Beyond the signature dish, the menu draws on traditional Chinese cuisine with soups and noodles meant to feel warm, comforting and hospitable. The brand operates across several Singapore locations, each run as an individual stall with its own contact number, and is also available for delivery through Foodpanda and Grabfood for customers who prefer to order in. Enquiries and orders can also be made directly via WhatsApp, and the brand maintains an active Instagram presence.
3 Meals A Day is a Singapore Chinese food brand built around the tagline "Fresh. Authentic. Simple." — bringing flavors from the east to the plate across multiple stalls in the city. The brand operates several locations rather than a single restaurant, making it a familiar name for Chinese comfort food across different neighbourhoods.
## The Tale of the Salted Egg Chicken The brand's story centres on a specific dish and a specific moment. In 2012, a new Head Chef joined 3 Meals A Day and set about redefining the menu at a time when salted egg dishes were becoming hugely popular in Singapore. Understanding that younger diners wanted a fusion of traditional Chinese taste with Western flair, the chef created what became the brand's signature offering: a creamy salted egg chicken rice, blending rich, authentic Chinese flavors with a modern Western-inspired twist. The dish quickly became a sensation and has anchored the brand's identity ever since.
## What They're Known For Beyond the signature salted egg chicken rice, the menu spans soups and noodles rooted in traditional Chinese cuisine — the kind of comfort food meant to feel warm and hospitable, pairing fragrant rice with a variety of dishes. The full menu, with the complete range of dishes, is available on request through the brand's website.
## Where to Find It 3 Meals A Day operates across several Singapore locations, including Hougang Ave 1, Tampines St. 21 (Stall 9 & 10), Sim Lim Square on Rochor Canal Road, Horne Road, and Tampines Street 11 (Stall No. 3). Each location has its own contact number, making it easy to reach the specific stall nearest you directly.
## Ordering and Delivery For those who'd rather eat in than dine out, 3 Meals A Day is available on both Foodpanda and Grabfood, and customers can also reach the brand directly via WhatsApp for orders or enquiries. The brand maintains an active Instagram presence for updates on its dishes and stalls.
## The Bigger Picture What started as one chef's response to a food trend has grown into a multi-stall Singapore brand still built around that original creamy salted egg chicken rice — a dish the brand credits as the turning point that put it on the map, blending authenticity with the kind of approachable, modern twist that keeps diners coming back.