Melvin Lau is a property strategist at Yu Li Industrial Building, 37 Lorong 23 Geylang, unit 08-02, in Geylang. The work is aimed at homeowners who want to plan a sale, an upgrade or a move to a smaller home. The website lists HDB resale, condo upgrades, new launch advice, right-sizing for retirement, and dual-track selling and buying. Each client starts with a complimentary, no-obligation strategy session, and a financial health review covers cash, CPF and loan position. The website also offers a personalised report on a home, with an indicative selling price, recent sales nearby, estimated proceeds and upgrade options. The report is requested through an online form and sent by WhatsApp. The website carries client testimonials, including one from a seller who upgraded and says a contra sale went smoothly. Within a kilometre there are nine other real estate listings on Open Locally.