Caleb and Carol are property agents based in Singapore, working with clients on selling and renting HDB flats, landed properties, and condominiums. Operating as the Caleb Carol Real Estate Team from 160 Pemimpin Pl, they focus on guiding sellers through market positioning, marketing, negotiation, and the paperwork involved in a property sale.
Their approach centres on a structured marketing process: a multi-month marketing plan, video tours designed to highlight a property's best features, and social media marketing and retargeting aimed at reaching the right buyers. They also assist landlords with rental matters, buyers looking to find the right home, and clients seeking financial planning support around a property purchase or sale, alongside one-on-one consultations tailored to each client's situation.
As an example of their marketing approach in action, the team cites selling a unit at 810B Choa Chu Kang within 7 days of starting their advertisement campaign for it.
Caleb and Carol are property agents in Singapore, working with clients across HDB flats, landed properties, and condominiums. Based at 160 Pemimpin Pl, the team positions itself around guiding sellers, buyers and landlords through the practical realities of a property transaction - market positioning, marketing, negotiation, and the paperwork that comes with it.
Caleb and Carol describe a five-step process behind their approach to selling a property. It starts with a solid marketing plan, built around a three-month timeframe to make a unit attractive to buyers in the market. From there, video tour and marketing content is produced to highlight a property's strengths and address any weaker points before a buyer even steps through the door. Social media marketing and targeting follows, using outreach and retargeting to bring the right group of buyers to a property's video tour. That outreach then generates buyer responses and viewing requests through social media, which the team manages on the seller's behalf. As one example of this process at work, the team points to a unit at 810B Choa Chu Kang that sold within 7 days of the advertisement campaign starting.
The team's core service is helping clients sell their HDB flats, guiding them through the nuances of HDB transactions including eligibility requirements, financing options and resale procedures. They also handle condo listings and landed property sales, applying the same structured marketing approach across property types.
Beyond selling, Caleb and Carol offer rental agent services for landlords, and support buyers looking to secure the right home at the best possible price. They also offer financial planning support tied to a property purchase or sale, alongside one-on-one consultations designed to give clients a customised plan suited to their specific situation and comfort level.
A key part of the team's service is handling negotiations on behalf of clients, along with the paperwork, documentation and legal requirements involved in a transaction. Their stated aim is to take the stress out of the process, keeping communication open and providing updates as a sale or rental progresses.
Caleb and Carol can be reached by phone or WhatsApp at 9108 5690, or by email at [email protected]. On their contact page, they describe themselves as responsive 24/7 for property enquiries. The team is also active on Facebook, YouTube and TikTok, where they share property-related content and client testimonials.