Ovals Pizza is a Singapore pizza concept built around the idea of "Design Your Dough" — fully customizable, hand-kneaded pizzas and pizza knots made fresh daily, with no pork and no lard used in any recipe. Rather than offering a fixed menu, Ovals lets customers choose their sauce level, cheese level, fresh toppings, fresh proteins and house-made dressing to build a pizza exactly to their taste.
The core pizza menu includes Design Pizza (fully build-your-own), Bold (chicken ham, pineapple and hot honey, mildly spicy), Gold Standard (classic cheese), Green Acre (vegetable-forward), Lumberjack, and Scorpion (a spicier option). Alongside pizzas, Ovals offers a separate "Knots" menu — Design Knot, Classic Knot, Pizza Knot, and Sweet Knot — as a smaller, shareable alternative.
Ovals describes itself as drawing on pizza styles and flavours from around the world, aiming to bring more creativity to Singapore's pizza scene. The brand is run by G&U Holdings, with a team that includes "The Boss" and Chef Zachary Uysal. Ovals operates from locations including Tangs Plaza and Serangoon North Avenue 4, and can be ordered through Grab, FoodPanda and Deliveroo.
Ovals Pizza runs on a single guiding idea: "Design Your Dough." Rather than picking from a rigid list of fixed pizzas, customers at Ovals build their own, choosing sauce level, cheese level, toppings, proteins and dressing to end up with something made exactly the way they like it.
Every Ovals pizza and knot starts from hand-kneaded house dough, made fresh daily, with no pork and no lard used anywhere on the menu. The ordering process runs through clear steps: pick a house marinara sauce level (none, low, medium or heavy), a chewy cheese level (same scale), then layer on fresh toppings, fresh proteins, and finish with a house-made dressing before the pizza gets cooked. The Design Pizza — the fully build-your-own option — starts at S$13.00 and comes with the first 2 toppings, first protein, and first dressing included free.
Beyond the fully customizable option, Ovals offers a handful of house-designed pizzas with their own personality: Bold (chicken ham, sweet pineapple chunks and a drizzle of hot honey, mildly spicy, from S$12.00), Gold Standard (the classic cheese pizza), Green Acre (built for vegetable lovers), Lumberjack, and Scorpion (a spicier option for anyone wanting more heat). Each can still be adjusted with the same toppings, proteins and dressings used on the Design Pizza.
For something smaller or more shareable, Ovals runs a separate "Knots" menu: Design Knot (build-your-own, following the same style of steps as the Design Pizza), Classic Knot, Pizza Knot, and Sweet Knot. Like the pizzas, knots are hand-kneaded and made fresh daily with no pork or lard, and can be customized with fresh toppings ($0.80 each), fresh proteins ($1.20 each), and house-made dressings ($0.60 each) — with the Design Knot including one free of each.
Across both pizzas and knots, the same add-on ingredients are used: fresh toppings like Broccoli, Cherry Tomato, Jalapeño, Mushroom, Olives, Pineapple and Spinach; fresh proteins including Beef Bacon, Beef Pepperoni, Chicken Ham, Chicken Sausage and Egg; and house-made dressings — American Ranch, Basil Pesto, Buffalo, and Hot Honey.
Ovals describes itself as a combination of pizza influences from all over the world, built by people who "weren't afraid to be different." The brand frames pizza as a food for expressing individual taste, and says it wants to see more people in Singapore carrying pizza boxes. Ovals is run by G&U Holdings, with a team that includes an anonymously credited "Boss" and Chef Zachary Uysal.
Ovals Pizza operates out of locations including Tangs Plaza and Serangoon North Avenue 4, and can be ordered for delivery through Grab, FoodPanda, or Deliveroo, or followed on Instagram at @ovalspizza for menu updates and new additions.