Scruffiez is a small, devoted pet store in Hougang built entirely around rabbits and guinea pigs. From its unit at Blk 123 Hougang Ave 1, it combines a well-stocked online pet-supplies shop with small-pet grooming services and, from time to time, rabbits rehomed to waiting families. The tagline at the top of its site says it plainly: pet store, small pet grooming, rabbits.
The shopping side is thorough. Hay and small-animal food form the backbone, with Oxbow and Burgess Excel pellets covering young, junior, dwarf, adult and mature rabbits as well as guinea pigs, supported by treats and chews, bedding and cleaners, bottles and feeders, cages and carriers, grooming tools, supplements and medications, and a potty, toys and accessories section. The online shop runs 24/7 and delivers across Singapore, with free delivery on orders above S$70 and a S$4 charge for smaller baskets.
In-person visits are by appointment only — the team asks visitors to WhatsApp before coming down. Grooming for rabbits and guinea pigs is likewise arranged by WhatsApp or SMS, with services, prices and photos listed on the site. For those hoping to bring home a bunny, Scruffiez doesn't always have rabbits available, so it maintains a waiting list. New and prospective owners will also find a library of articles about the rabbit journey on the website.
Walk up to Blk 123 Hougang Ave 1 in Hougang and you'll find one of Singapore's most focused pet businesses. Scruffiez doesn't try to be everything to every animal. It centres on rabbits and guinea pigs and the people who keep them, combining an online supplies shop, grooming by appointment and, from time to time, rabbits looking for new homes. The tagline at the top of its site says it plainly: pet store, small pet grooming, rabbits.
The catalogue reads like a checklist drawn up by a long-time rabbit owner. Hay and pellets come first — the cornerstone of any small herbivore's diet — with Oxbow ranges for young and adult rabbits, a Garden Select line, an Organic Bounty formula with yucca, and Burgess Excel nuggets made with mint, oregano, or cranberry and thyme for junior, dwarf, adult and mature rabbits alike. Bags run from compact 1.5kg packs to value-sized 10lb sacks, and guinea pigs get their own dedicated adult food.
Around the staples sits everything a small-pet household needs. Treats get real attention: dried apple and carrot bits, Oxbow's Simple Rewards line in veggie and baked varieties — peppermint, cranberry, carrot and dill, bell pepper, apple and banana — and natural chews such as bamboo sticks, a house favourite flagged as a top choice. There are also bedding and cage cleaners, water bottles and feeders, cages and carriers for home and travel, grooming tools, supplements and medications, and a potty, toys and accessories section.
The webstore never closes. It delivers across Singapore around the clock, with free shipping on orders above S$70 and a S$4 charge for smaller baskets. Not everything sits on the shelf at all times — some items are marked pre-order — so it's worth checking availability or asking when you message.
Small pets have grooming needs that general salons aren't always set up for, and this is where Scruffiez earns a special place among rabbit and guinea pig owners. Grooming here is for rabbits and guinea pigs specifically, and it runs strictly by appointment. The grooming page lists services with prices and photos so owners can see the work before committing, and bookings are made the personal way: WhatsApp or SMS.
The appointment-first approach extends to the whole shop. The site asks visitors to WhatsApp before coming down rather than treating it as a walk-in store. It's a small habit that says a lot about how the business runs — unhurried, attentive, one customer and one animal at a time.
Scruffiez also rehomes rabbits, but not the way a typical pet shop does. It doesn't always have bunnies available, and it says so openly, inviting hopeful owners to join a waiting list instead. Pairing that with an articles section dedicated to the rabbit journey is a quiet nudge toward preparation: read up first, understand the commitment, then welcome a rabbit when one is ready.
A few practical notes make any Scruffiez interaction smoother. Message first — by appointments only is the house rule, and a quick WhatsApp or SMS to either of the listed numbers gets you a confirmed time. If you're after supplies rather than services, skip the trip entirely and order online; the shop runs 24/7 and delivers nationwide, and bundling an order past S$70 makes delivery free.
Between the specialist stock, the dedicated small-pet grooming and the honest, list-based approach to rehoming, Scruffiez fills a role the big chains don't: a neighbourhood store that treats rabbits and guinea pigs as the main event, not an afterthought.