Pet Lovers Centre (Hougang Mall)

About Pet Lovers Centre (Hougang Mall)

Pet Lovers Centre is a Singapore-based pet supplies retailer with an established online store at petloverscentre.com, alongside sister sites serving Malaysia, Thailand and the Philippines. The retailer stocks a wide range of pet food, treats and supplies for dogs, cats and small pets, and offers phone ordering, order tracking, and free delivery on orders above $60.

Pet Lovers Centre carries its own BURP-branded pet food and treat lines alongside other pet food brands including 1st Choice, Fish4Dogs, Pronature, Trustie and Proteger, and litter brand Odourlock. Its BURP range spans everything from Home Kitchen wet food pouches and Daily Dose recipes for puppies, adults and seniors, to novelty World Cuisine-themed pouches, semi-moist dog treats, small pet food for rabbits and hamsters, and grain-free cat food pots and jellies.

Customers can shop through a VIP Membership programme offering benefits, exclusive privileges and discounts, a 3-year membership option, and a loyalty points scheme, with the ability to sign up, renew or activate membership and manage personal details online. The retailer also has a network of physical stores in Singapore, findable through its Stores locator.

Pet Lovers Centre: One-Stop Pet Food and Supplies in Singapore

For pet owners across Singapore, Pet Lovers Centre has built a large catalogue of pet food and supplies spanning dogs, cats and small pets, backed by phone ordering, order tracking, and a loyalty membership programme.

A House Brand Built Around Variety

Much of Pet Lovers Centre's own-label range comes under the BURP name, and the sheer variety on offer is notable. The Home Kitchen line of wet food pouches leans into vegetable-forward recipes — tuna with pumpkin and red quinoa, salmon and sardine with white quinoa and yard long bean, or duck and chicken liver with bell pepper and cous cous. For something more playful, the World Cuisine pouches take dog food in an unexpected direction, offering flavours modelled on Vietnamese chicken vermicelli, Japanese chicken ramen, Singapore laksa, Italian spaghetti carbonara, Taiwanese beef noodle and Korean udon tteokbokki.

Life-Stage and Special Care Nutrition

Beyond novelty flavours, BURP's Daily Dose range is built around life stage — with dedicated senior and puppy recipes featuring goat milk alongside green mussel or artichoke, plus a broader range of veggie-and-goat-milk combinations in beef, lamb, chicken, duck and ocean fish varieties. On the cat side, the Daily Dose Pots Special Care range offers grain-free pure meat congee in combinations like mackerel and whitebait, or chicken, egg and beef, while the Essential range serves up chicken and tuna combinations in jelly.

Beyond BURP: 1st Choice and Odourlock

Pet Lovers Centre doesn't limit itself to house-brand products. The 1st Choice range covers dry kibble across life stages, including senior and adult formulas for small breed dogs, and a hypoallergenic, grain-free duck recipe for cats. For litter care, the retailer carries Odourlock's Ultra Premium clumping cat sand, which includes a health indicator feature.

Small Pets Aren't an Afterthought

While dogs and cats make up the bulk of the catalogue, Pet Lovers Centre also caters to small pet owners, with BURP's Petite Pals Picks rabbit food, Hamster Cocktail party and festive treat mixes, and Aqua Munchies Terrapin Delights for reptile-keeping households.

Ordering and Delivery

Shopping with Pet Lovers Centre isn't limited to browsing online — customers can place phone orders directly, and every order can be tracked through the retailer's dedicated order tracking tool. Delivery is free on orders above $60, making it easier to stock up on food and supplies in one go rather than making frequent small purchases.

VIP Membership and Loyalty Points

Regular customers can join Pet Lovers Centre's VIP Membership programme, which includes exclusive privileges and discounts, a 3-year membership option, and a loyalty points scheme that can be earned and redeemed over time. Members can sign up, renew or activate their membership online, and update their personal details as needed.

A Regional Presence

While this storefront serves Singapore, Pet Lovers Centre also operates dedicated sites for Malaysia, Thailand and the Philippines, reflecting a retail presence that extends well beyond a single market. In Singapore, the brand also operates physical stores, which shoppers can find through the retailer's store locator.

For Singapore pet owners looking for a wide selection of food, treats and supplies in one place — whether for a dog, cat, rabbit, hamster or terrapin — Pet Lovers Centre positions itself as a comprehensive, membership-backed option for regular pet care shopping.

Signature items

• BURP Home Kitchen Pouches
• BURP World Cuisine Pouches
• Daily Dose Pots (Cat)
• 1st Choice Dry Food
• Odourlock Clumping Cat Litter
• VIP Membership & Loyalty Points

Menu

Litter & Hygiene

• Ultra - Premium 5 in 1 Maxcare Health Indicator Clumping Cat Sand 12kg — Odourlock

1st Choice Dry Food

• Cat Senior Less Active Chicken 2.72kg
• Dog Adult Chicken Toy and Small Breeds 5kg
• Dog Senior Chicken Toy and Small Breeds 5kg
• Cat Adult Hypoallergenic Duck (Grain Free) 1.8kg
• Dog Adult Lamb and Fish (Medium and Large Breeds) Skin and Coat 11kg

Small Pet Food & Treats

• Petite Pals Picks Complete Rabbit Food 2kg — BURP
• Hamster Cocktail Party Mix 500g — BURP
• Hamster Cocktail Festive Mix 500g — BURP
• Aqua Munchies Terrapin Delights 220g — BURP
• Aqua Munchies Terrapin Delights 85g — BURP

BURP Daily Dose (Dog, 100g)

• Senior - Tuna with Goat Milk and Green Mussel
• Senior - Chicken with Goat Milk and Green Mussel
• Puppy - Tuna with Goat Milk and Artichoke
• Puppy - Chicken with Goat Milk and Artichoke
• Tuna with Veggie and Goat Milk
• Ocean Fish with Veggie and Goat Milk
• Duck with Veggie and Goat Milk
• Chicken with Veggie and Goat Milk
• Lamb with Veggie and Goat Milk
• Beef with Veggie and Goat Milk

BURP Superior Recipes (Dog, 85g)

• Salmon with Green Lipped Mussel, Chick Pea and Spinach
• Saba with Salmon, Lentils, Carrot and Green Pea
• Beef with Beef Liver, Carrot and Pumpkin
• Beef with Apple, Potato and Carrot
• Chicken with Lamb Liver, Quinoa and Carrot
• Chicken with Duck, Potato and Spinach

BURP Essential In Jelly (Cat, 70g)

• Chicken with Duck
• Chicken with Shrimp
• Chicken
• Chicken with Chicken Ham
• Tuna with Seabass
• Tuna with Mackerel
• Tuna with Salmon
• Tuna

BURP Home Kitchen Pouches (Dog, 85g)

• Tuna with Vegetables (Pumpkin and Red Quinoa)
• Salmon and Sardine with Vegetables (White Quinoa and Yard Long Bean)
• Whitefish with Tuna and Vegetables (Zucchini and Mung Bean)
• Chicken with Vegetables (Baby Corn and Chick Pea)
• Chicken with Vegetables & Quail Egg (Green Peas, Kidney Bean & Spinach)
• Chicken with Vegetables (Potato, Kale and Soybean)
• Duck, Chicken Liver and Vegetables (Bell Pepper and Cous Cous)
• Beef with Vegetables (Broccoli, Sweet Corn and Barley)
• Lamb with Vegetables (Tomato, Lentils and Sweet Potato)

BURP World Cuisine Pouches (Dog, 85g)

• Vietnamese Chicken Vermicelli
• Japanese Chicken Ramen
• Singapore Laksa
• Italian Spaghetti Carbonara
• Taiwanese Beef Noodle
• Korean Udon Tteokbokki

BURP Tender Soft Chew Dog Treats (150g)

• Lamb and Potato — Semi-moist
• White Fish and Rice — Semi-moist
• Herring and Potato — Semi-moist
• Salmon and Potato — Semi-moist

BURP Daily Dose Pots - Special Care Congee (Cat, 60g, Grain Free)

• Pure Meat Congee - Mackerel and Whitebait
• Pure Meat Congee - Tuna and Egg
• Pure Meat Congee - Chicken with Tuna and Shrimp
• Pure Meat Congee - Chicken, Egg and Beef
• Pure Meat Congee - Chicken and Egg

Frequently asked questions

Does Pet Lovers Centre operate outside Singapore?

Yes, it also has dedicated sites serving Malaysia, Thailand and the Philippines.

What is the free delivery threshold?

Orders above $60 qualify for free delivery.

Can I place an order by phone?

Yes, phone orders can be placed via 1800 738 3663.

Can I track my order?

Yes, through the retailer's dedicated Track Orders tool.

Does Pet Lovers Centre offer a loyalty programme?

Yes, a VIP Membership programme with exclusive privileges, discounts, a 3-year membership option, and loyalty points.

What brands does Pet Lovers Centre carry?

Its own BURP brand, plus 1st Choice, Fish4Dogs, Pronature, Trustie, Proteger and Odourlock, among others.

Does Pet Lovers Centre have physical stores?

Yes, it has a network of stores in Singapore, findable through its store locator.

Tips

• {"body":"Orders above $60 qualify for free delivery, so it can pay to stock up in one order.","title":"Bundle orders for free delivery"}
• {"body":"The 3-year VIP membership includes exclusive privileges, discounts and loyalty points.","title":"Join the VIP membership"}
• {"body":"Flavours like Singapore Laksa and Japanese Ramen offer variety beyond standard wet food.","title":"Try the novelty World Cuisine pouches"}
• {"body":"Puppy, senior, and hypoallergenic/grain-free formulas are available across BURP and 1st Choice ranges.","title":"Check grain-free and life-stage options"}

Good to know

• {"dietary":"Grain-free and hypoallergenic pet food options available (e.g. 1st Choice hypoallergenic duck, BURP grain-free congee)"}