2FUR7® is a Singapore pet retail and grooming business, part of Pets Everything Today, built around the tagline "Wet nose, Warm hearts." It was founded by Kel, who says she spent over a decade in the pet industry before starting 2FUR7 because she wanted a store that "feels like home" and gets the mix of quality, service and flexibility right for pet owners, rather than building a regular shop.
The business combines an online store, shipping across Singapore and Malaysia, with two physical retail-and-grooming locations. Products are organised into five categories — Accessories, Grooming, Food & Treats, Toys and Supplements — sourced from a curated set of brands: Non-stop Dogwear (Norway-designed gear, whose Line Harness has been CNN-awarded as "Best Harness"), Doggypotion/Kittypotion (grooming products formulated for humid climates like Singapore's), MORE Pet Treats, Mammoth Toys, and Morso.
In addition to retail, 2FUR7 runs professional pet grooming (nail trimming, bathing, full spa treatments) and a non-sedative ("non-GA") dog dental cleaning service that removes plaque and tartar while the dog stays awake and calm, aimed at pets who shouldn't undergo general anaesthesia. Customer reviews describe careful handling of anxious pets, spa add-ons like milk, whitening and salt spa, and a non-GA dental scaling session for a 12-year-old Labrador that took about two hours and cost $600 given his size and dental condition.
2FUR7® is a Singapore pet business — part retail store, part grooming and dental clinic — built around the tagline "Wet nose, Warm hearts." It was founded by Kel, who says she spent over a decade in the pet industry before starting 2FUR7 because she wanted to build a store that "feels like home" rather than a regular shop, and to get the mix of quality, service and flexibility right for pet owners. The brand now runs both an online store, shipping across Singapore and Malaysia, and two physical retail-and-grooming locations in Singapore.
2FUR7's grooming service covers the essentials — nail trimming, bathing, haircuts and styling — delivered, per the site, with "gentle expertise and love." Google reviews on the site describe full grooming sessions paired with spa add-ons such as milk spa, whitening spa and salt spa treatments.
A signature offering is non-sedative ("non-GA") dog dental cleaning. Rather than putting a dog under general anaesthesia, 2FUR7's trained team removes plaque and tartar buildup while the dog stays awake and calm — a technique the site markets as suited to pets who don't need or can't safely undergo anaesthesia-based dental work. One reviewer described choosing non-GA dental scaling for a 12-year-old Labrador specifically because of the dog's age, calling the roughly two-hour process smooth and professional, with a complimentary shower included afterward, at a cost of $600 reflecting the dog's size and dental condition.
On the retail side, 2FUR7 stocks pet essentials across five categories — Accessories, Grooming, Food & Treats, Toys and Supplements — built around a small number of selected brands rather than a sprawling catalogue. Non-stop Dogwear, a Norway-designed gear brand, supplies harnesses, leashes, booties, collars, jackets and human accessories; its Line Harness has been CNN-awarded as a "Best Harness." Doggypotion (and its cat counterpart, Kittypotion) covers shampoos, conditioners and daily care products formulated for pets living in humid climates like Singapore's. MORE Pet Treats supplies hard chews, soft chews, air-dried treats and dental chews, while Mammoth Toys contributes chew, squeak, fetch, tug and floating toys, and Morso rounds out the brand lineup.
2FUR7 operates two physical locations. The original store and grooming salon is at 20 Jln Selaseh, Singapore 808442 (Seletar Hills), reachable for appointment bookings at +65 8123 3296. A second grooming-focused location operates at 933 Upper Changi Rd N, B1-01, LIV@Changi, Singapore 506785, on +65 8060 6796. Both operate the same hours: Wednesday to Sunday, 10am to 6pm, closed Monday and Tuesday. For product questions rather than bookings, 2FUR7 asks customers to message +65 8875 9231 via WhatsApp, or email [email protected].
The online store offers free shipping on orders over $100 for Singapore and Malaysia, and accepts a full range of payment methods including American Express, Apple Pay, Google Pay, Mastercard, Shop Pay, Union Pay and Visa.
Customer reviews on the site consistently mention staff handling anxious or first-time pets with care, timely updates during grooming and dental sessions, and results that leave pets "well-kept and smelling good." For Singapore pet owners looking for a single place to buy quality gear, treats and grooming products while also booking grooming or dental appointments for their dog or cat, 2FUR7 positions itself as a one-stop option built specifically around the needs of pets and their owners in a hot, humid climate.