Specs Smith Punggol Coast Mall is the third and newest store of a family-run optical business that has served Singapore's heartlands for more than three decades. Formerly known as Novena Optical & Trading, the business is now in its second generation, blending cherished family values with a modern touch — advanced technology like digital eye testing and precision lens crafting keeps service quick and efficient without losing the personal feel.
The store's focus is essential, honest eye care: a standard eye examination to comprehensively check your vision, precise prescriptions for ophthalmic lenses and quality frames, friendly in-store eyewear guidance, and complimentary spectacles cleaning. Its all-in-one packages pair a frame with hi-index lenses at one transparent price, with packages ranging from $108 to $288 — so you know exactly what to expect before you commit (terms and conditions apply, subject to lens availability).
Frames span every budget, from affordable options to mid-range choices, alongside coveted designer brands including Oakley, Ray-Ban, Burberry, Prada, Vogue, Emporio Armani, Porsche Design and Ic! Berlin. The space itself follows a 'Nature'-inspired design, with warm wood fixtures and lush greenery walls creating a simple yet comfortable atmosphere where you can relax and focus on your eye care needs.
In 2025, Specs Smith opened its newest store at Punggol Coast Mall — the third chapter in a story that began more than three decades ago. Formerly known as Novena Optical & Trading, this family-run optical business has spent years serving Singapore's heartlands, and its Punggol branch at Tower 3, #01-78 of the mall on Punggol Way carries that legacy into a new neighbourhood.
Specs Smith's roots are in Potong Pasir, where its original store still operates at Blk 146, #01-103. In 2022, the family opened a second store at Buangkok Square Mall, and the Punggol Coast Mall outlet — its third — is the newest addition. Through all of that growth, the mission has stayed remarkably simple: to consistently offer quality eye care services and products at prices that won't break the bank.
The business is now in its second generation. The family values remain, but they've been given a modern touch, with advanced technology such as digital eye testing and precision lens crafting integrated into everyday service. The result is care that is quick and efficient without feeling impersonal — a balance that heartland optical shops have long been valued for.
The store's headline offering is its all-in-one package. Pick a frame in a style you like, and hi-index lenses are included at one transparent price, with packages ranging from $108 to $288. Specs Smith is candid about the fine print — terms and conditions apply and offers are subject to lens availability — but the principle is easy to grasp: you know what you'll pay before you commit. In an industry where add-ons can quietly pile up, that clarity is a genuine draw.
Style matters as much as sight, and the shelves reflect that. Specs Smith stocks a wide variety of frames to suit every budget, from affordable options to mid-range choices. For shoppers with designer taste, the store carries coveted brands including Oakley, Ray-Ban, Burberry, Prada, Vogue, Emporio Armani, Porsche Design and Ic! Berlin. Whether you're after all-day comfort, strength, or protection for your vision, there is a design to match — and the in-store team can help you find it.
A visit typically begins with a standard eye examination — a comprehensive check to ensure your vision is in excellent condition — followed by a precise prescription for ophthalmic lenses and quality frames. If you're unsure what suits you, eyewear guidance from the friendly in-store staff is part of the experience; they'll help you find the perfect match for your lifestyle. And if you already own a pair you love, complimentary spectacles cleaning is available in-store, our treat.
Step inside and the setting itself is part of the appeal. Specs Smith stores follow a 'Nature'-inspired design, with warm wood fixtures and lush greenery walls creating a simple yet comfortable atmosphere. It's an environment built for slowing down — browsing frames, asking questions and relaxing while your eye care needs are taken care of.
The Punggol Coast Mall store is located at 84 Punggol Way, Tower 3, #01-78, Singapore 829911, and operates from 10.30am to 9pm — hours that make after-work and weekend visits easy. The team can be reached on +65 8889 8926. (The brand's other stores keep their own hours; Buangkok Square, for instance, closes at 8.30pm, so do check before heading to a different branch.)
Three decades of experience, second-generation care and transparent package pricing are a strong combination for any neighbourhood. For Punggol residents, Specs Smith brings essential visual aids — eye examinations, precise prescriptions and quality frames — together with a choice of designer names, all in a welcoming, nature-inspired space. Whether you're due an eye check, hunting for new frames, or simply want your current pair cleaned properly, the newest Specs Smith is ready to help you see clearly, one price at a time.