Puyi Optical (溥儀眼鏡) is a Hong Kong-based luxury eyewear retailer marking its 25th anniversary, operated by Puyi Group Limited. The company sells sunglasses, optical glasses and contact lenses across a wide portfolio of international designer brands, alongside its own in-house lines.
Puyi's brand range spans major fashion and luxury houses including Balenciaga, Bulgari, Cartier, Celine, Chanel, Chopard, Dior, Gentle Monster, Gucci, Miu Miu, Oakley, Porsche Design, Prada, Saint Laurent, Tag Heuer, Tom Ford, Chrome Hearts and Yohji Yamamoto, as well as specialist and independent eyewear labels such as D.F. Weber, Eque.M, Linda Farrow, Lotos, Kaneko Optical, Ken Okuyama Eyes, Lindberg, Thom Browne and 999.9. It also carries its own house brands under the Puyi Horn, Puyi Line and Puyi Project labels, and runs a series of exclusive collaborations, including limited pieces with Loewe, Gucci, Linda Farrow, Lindberg, Mykita and Porsche Design.
Beyond eyewear sales, Puyi Optical offers eye care services including eye exams and a Reserve & Try-On booking system, working with optical lens partners ZEISS and NIKON. The company also stocks Acuvue contact lenses and offers a curated luxury gifting selection.
Puyi Optical, known in Chinese as 溥儀眼鏡, is marking its 25th anniversary as a luxury eyewear retailer operating out of Hong Kong under Puyi Group Limited. Over that quarter-century, the company has built a wide-ranging portfolio spanning sunglasses, optical glasses, contact lenses and eye care services.
Puyi's brand line-up reads like a who's who of fashion and luxury eyewear: Balenciaga, Bulgari, Cartier, Celine, Chanel, Chopard, Dior, Gentle Monster, Gucci, Miu Miu, Oakley, Porsche Design, Prada, Saint Laurent, Tag Heuer, Tom Ford, Chrome Hearts and Yohji Yamamoto all sit alongside more specialist and independent labels such as D.F. Weber, Eque.M, Linda Farrow, Lotos, Kaneko Optical, Ken Okuyama Eyes, Lindberg, Thom Browne and 999.9. This mix positions Puyi as a destination for both established luxury houses and niche eyewear design.
Beyond stocking other labels, Puyi has developed its own house brands — Puyi Horn, Puyi Line and Puyi Project — giving the retailer a design identity of its own. For its 25th anniversary, Puyi has also released a run of exclusive collaborations, including a first-time partnership with Bulgari on the BV4013F sunglasses, a third limited-edition collaboration with Loewe (the LW40190F), and an exclusive Gucci style (GG2033SA-008). Other ongoing collaborations include partnerships with Linda Farrow, Lindberg, Mykita and Porsche Design.
Puyi Optical positions itself around more than retail, offering a dedicated eye care service that includes eye exams conducted by its own optometry team, alongside the Puyi Zeiss Optical Lab and Puyi Vision Care Lab. The company partners with ZEISS and NIKON for optical lenses, giving customers a choice of established lens technology to pair with their chosen frames. A current promotion offers customers who book an eye exam via puyi.com a free 25th anniversary limited edition glasses cloth and a 50-pack of Zeiss lens cleaning wipes.
For customers who want to see how a pair of glasses looks and fits before committing, Puyi runs a Reserve & Try-On service. Customers add a desired style to their wishlist online, select a store and appointment time, and then show their confirmation email in-store to try the eyewear on in person — a useful option given the range of high-value, designer pieces in Puyi's catalogue.
Alongside frames, Puyi Optical carries Acuvue contact lenses, covering options for short and long sightedness, astigmatism, presbyopia (multifocal), and coloured lenses, in both daily disposable and two-week replacement formats. The retailer also runs a dedicated luxury gifting section, with curated selections for men and women, best-selling gift picks, and the option to add a personalised message card to a gift.
Puyi's 25th anniversary has been marked with editorial coverage, including an interview with founder 邱子傑 (Qiu Zijie) in 明周INNER discussing changes in the industry over the past 25 years, and a Tatler feature on founder Jeffery and his son Julian. The brand has also been a sponsor of the 44th Hong Kong Film Awards. Puyi Optical operates across multiple regions, with separate storefronts for Hong Kong SAR, Singapore, Taiwan, Macau SAR and mainland China, and customers can find their nearest outlet through the store locator on the company's website.