OWNDAYS Toa Payoh is the brand's neighbourhood eyewear stop at 190 Lor 6 Toa Payoh, #01-552. Like every OWNDAYS store, it pairs a wide retail range — eyeglasses for men, women and kids, sunglasses, contact lenses and accessories — with genuine optical services, starting from a free eye test you can book before you arrive.
The range leans on the brand's own designs, including the OWNDAYS | AIR and OWNDAYS | ESSENTIAL frame collections and OWNDAYS | SUN sunglasses, alongside a Zootopia | OWNDAYS accessories line. Contact lens wearers can pick from clear vision, colour and ortho-k lenses, and gift cards are available for anyone shopping for someone else.
The most practical draw is the lens replacement service: bring in spectacles you can no longer use due to a changed prescription or damaged lenses — even pairs bought from other shops — and have fresh lenses fitted, with the eye test, frame fitting, lens processing and frame cleaning all included in the basic charge. A deep option-lens menu covers anti-glare, blue light, progressive, light-adaptive, polarised, anti-fog, ultra-thin and myopia control designs, with customer guarantees and Care+ support after purchase.
OWNDAYS Toa Payoh sits at 190 Lor 6 Toa Payoh, #01-552, bringing the brand's complete eyewear offer to one of Singapore's most established heartland estates. The format is refreshingly simple: prescription eyeglasses for men, women and kids, sunglasses, contact lenses and accessories under one roof, backed by free eye tests and in-house services that range from frame cleaning to full lens replacement. Whether you are due for a first pair, an updated prescription, or a new lease of life for frames you already love, the store is set up to handle it in a single visit.
The eyeglasses wall covers men's, women's and kids' collections, with bestsellers and new arrivals singled out for shoppers who want a shortcut to what is popular. Alongside the main range, OWNDAYS designs its own lines — OWNDAYS | AIR and OWNDAYS | ESSENTIAL — and extends the same house style to sunwear with OWNDAYS | SUN, plus playful extras through the Zootopia | OWNDAYS accessories collaboration.
Contact lens wearers are covered too, with clear vision lenses for everyday wear, colour lenses for a change of look and ortho-k lenses. Gift cards solve the problem of buying eyewear for someone else, and the online store and mobile app let you browse and track orders between visits.
Promotions run through the year as well — online-exclusive frame sales, a 2nd Pair 50% Off event and outlet sales of up to 70% off — so it is worth checking what is on before you buy.
The most practical reason locals keep coming back may be OWNDAYS' lens replacement service. When a prescription changes or lenses become scratched and damaged, there is no need to retire a frame you still love. Simply bring the spectacles to the store — the service applies even to glasses originally purchased from other shops.
The basic charge includes the eyesight measurement, frame fitting, lens processing and frame cleaning, so the essentials are all covered. It is a consultative process, too: staff first assess the condition of your glasses and recommend the most suitable solution, which may be replacing the frame, cleaning the lenses or adjusting the fitting rather than fitting new lenses at all. Two caveats are worth knowing before you go — some spectacles cannot accept replacement lenses because of their condition or shape, and special processing such as rimless work may carry an additional cost.
This is where the visit gets interesting. For everyday clarity, Premium Anti Glare Lenses add 99% UV protection with anti-reflection, scratch-resistant and dust-repellent properties. Heavy screen users can look at blue-light-reducing options such as BlueNyte and BlueHive, or Japan SV Bluelight, which targets HEV blue light in the 400–420nm range while preserving clear, natural colour vision.
Wearers who need help at multiple distances can step up the progressive ladder from Enhanced Progressive Lenses through Prestige Progressive, Prestige Gold and Prestige Platinum, or consider Japan Progressive DAS with its double-surface progressive design, or ZEISS Light 3D and 3Dv — soft designs built for easy adaptation and wide reading zones, with 3Dv customised to individual visual habits.
Outdoors, Transitions GEN S, XTRActive New Generation and XTRActive Polarized change colour according to UV, while PhotoShade light-responsive lenses add UV and HEV protection. There are also polarised lenses, colour tints in grey, brown, green and blue, anti-fog lenses, Photoclear coatings with ultra-low reflection and hydrophobic performance, and Ultra Thin 1.74 lenses for high prescriptions. Myopia Control 3.0 lenses round out the range.
Eye tests are free and can be booked online, so reserve a slot and walk in ready to shop rather than wait. Bring your current glasses or prescription, and tell staff how you actually use your eyes — desk work, driving, sport — since the lens options map closely to those scenarios. OWNDAYS' customer guarantees and the Care+ service plan add reassurance after purchase.
For Toa Payoh residents and anyone passing through the estate, it is a full-service optical stop close to home: a brand-new pair, fresh lenses in a trusted old frame, or simply a check on how your eyes are doing.