A family-run optical boutique operating since 1992, Optics Today fits and sells glasses, sunglasses, contact lenses, and designer frames including Ray-Ban, alongside primary eye care and thorough sight tests. Customers can book a free frame consultation in advance through their website to secure 10% off their specs purchase as at 2026. The set-up particularly suits families and anyone seeking patient, unhurried guidance on frame fittings and corrective lens options without sales pressure.
Long-time patrons consistently highlight the warm, personal service from the owners and staff, praising their willingness to explain lens choices in detail and take time shortlisting frames with young children. Feedback frequently points to fair pricing, comfortable eye examinations, and an extensive selection of everyday and on-trend styles.
Queensway Shopping Centre is a well-known hub for eyewear, with 21 other optometrist listings within a kilometre, including AZ Optics Centre and SK Optic sharing the same building. Optics Today distinguishes itself through decades of neighbourhood goodwill and dedicated multigenerational care.
You will find the boutique at units #01-50-51 on the ground floor of Queensway Shopping Centre, along Queensway in Queenstown.