Goldbell is a Singapore-based industrial vehicle and equipment company, describing itself as a market leader in industrial vehicle distribution and leasing after 45 years in operation. The company says it has been trusted by over 41,000 businesses across diverse industries, including names like Daikin, Fuji Xerox, NinjaVan, Rentokil, and Tenderfresh.
Goldbell operates across four core areas: Buy (commercial vehicles, material handling equipment, air compressors and generators, specialised vehicles, and intelligent warehousing), Rent (leasing of commercial vehicles, passenger vehicles, and material handling equipment, said to be the widest range and largest leasing fleet in Singapore with over 8,500 units), Financing through its arm GB Helios (covering hire purchase, factoring, business property loans, and more), and Innovate, its Future Mobility division established in 2017 to develop tech-forward, sustainable transport solutions.
Backing all of this is Goldbell Care, the company's aftersales and support promise, covering everything from maintenance and repairs to insurance claims and vehicle disposal. Goldbell has been recognised as one of HR Asia's Best Companies to Work For in Asia 2025, and also operates in Malaysia and Vietnam.
Goldbell describes itself as Singapore's market leader in industrial vehicle distribution and leasing, with 45 years of operation behind it and a customer base it says has grown to over 41,000 businesses across a wide range of industries. Recognisable names among its customers include Daikin, Fuji Xerox, NinjaVan, Rentokil, Sankyu, and Tenderfresh — a spread that reflects how central commercial vehicles and equipment are to everyday business operations across Singapore.
The company positions itself around simplifying fleet, equipment, and financing decisions for businesses, backed by what it calls a substantial data set on industrial vehicles that supports data-driven decisions for its customers.
Goldbell's offering is organised around four pillars: Buy, Rent, Financing, and Innovate.
Under Buy, the company sells commercial vehicles — goods vans, trucks, and buses — alongside material handling equipment like forklifts and warehouse handling systems, air compressors and generators, specialised vehicles, and intelligent warehousing solutions including autonomous forklifts and warehouse orchestration software.
Under Rent, Goldbell says it operates the largest fleet of industrial vehicles for lease in Singapore, with over 8,500 units and counting. This spans commercial vehicle leasing (from goods vans and 10-footer trucks up to prime movers and heavy-duty trucks, including electric commercial vehicles), material handling equipment rental, and a full passenger vehicle arm covering short and long-term car rental, limousine and transport services, corporate car rental, and concierge and lifestyle services.
Financing is handled through GB Helios, described as one of Singapore's fastest-growing non-bank financial institutions. Its products include hire purchase, floor stock financing, business property loans, factoring, payables financing, unsecured term loans, venture debt, and revenue-based financing, alongside venture builds like Pilon (earned wage access and digital supply chain financing) and NXT (technology leasing).
Innovate reflects Goldbell's Future Mobility division, established in 2017 to pursue tech-forward, sustainable transportation solutions through venture building and venture investment.
Across all of these businesses, Goldbell backs its customers with Goldbell Care, its aftersales and support promise. This covers maintenance and repairs, vehicle health evaluations, warranty support, repair insurance, refurbishment, accident and breakdown support, motor insurance claims, insurance renewal, vehicle disposal and trade-in, and loyalty and fuel discount programmes. Value-added services extend to charging provider partnerships and fleet electrification support, reflecting the company's push into electric commercial and passenger vehicles.
Goldbell has been recognised as one of HR Asia's Best Companies to Work For in Asia in 2025, and its footprint extends beyond Singapore to Malaysia and Vietnam. Customer testimonials on its site describe the company as reliable and responsive, with one customer, the CEO of Eezee, crediting Goldbell's support with helping the business grow tenfold, and another, from Kee Song Food Corporation, describing how Goldbell's fleet solutions helped scale delivery operations from 1,000 to 40,000 units in a single day.
Businesses looking to buy, rent, finance, or get support for commercial vehicles and equipment can reach Goldbell by phone or through its enquiry channels, with current promotions including the Grendia Series forklift rental launch offer.