Arielle Law Corporation is a boutique Singapore law firm at 360 Orchard Road, #11-06, International Building, near Orchard MRT station. The firm is the successor to Pinn & Co, retaining its predecessor's expertise in Corporate and Intellectual Property law while expanding into other practice areas.
The firm is led by Director Koh C-u Pinn, who has been in the legal profession for more than 25 years since graduating from the NUS Law Faculty in 1998, starting her career at Lee & Lee. She co-wrote a textbook on "Technology Joint Ventures," has written for publications including MillionaireAsia and the Singapore Business Review, and later moved in-house, holding counsel roles spanning entrepreneurial and SME businesses through to MNCs including Fullmark, the Singapore Flyer, and VISA, as well as serving as a director of a MAS-licensed fintech start-up. She is an Advocate & Solicitor of the Supreme Court of Singapore, a Singapore Registered Patent Agent with the Intellectual Property Office of Singapore, and holds a Masters degree in Counselling.
Arielle Law Corporation has received recognition across numerous industry award programmes over the years, including being named Boutique Contracts Law Firm of the Year in Singapore multiple times by outlets such as CorporateINTL Legal Awards, ACQ Law Awards, Finance Monthly Global Awards, and Global Law Experts Annual Awards, among many others.
Arielle Law Corporation is a boutique law firm based at 360 Orchard Road in Singapore, operating as the successor to Pinn & Co. The firm retains its predecessor's deep expertise in Corporate and Intellectual Property law, while expanding its scope into a wider range of commercial legal services.
The firm is helmed by Director Koh C-u Pinn, who has spent more than 25 years in the legal profession since graduating from the NUS Law Faculty in 1998. She began her career at Lee & Lee, one of Singapore's most established law firms, and was recognised early for her expertise, co-writing a textbook on "Technology Joint Ventures" complete with template agreements. She has since written for publications including MillionaireAsia and the Singapore Business Review, and presented at seminars including a talk on "Law and Business on the Internet" at an Asian Business Forum.
C-u Pinn later moved in-house to better understand the operational side of business, holding counsel roles across entrepreneurial and SME companies through to MNCs — including home-grown Fullmark, the Singapore Flyer, and VISA — and served as a director of a MAS-licensed fintech start-up. She is an Advocate & Solicitor of the Supreme Court of Singapore and a Singapore Registered Patent Agent with the Intellectual Property Office of Singapore, and holds a Masters degree in Counselling, which she says helps her better understand and communicate with clients.
Arielle Law Corporation's expertise spans the full lifecycle of running a business — from initial company structuring and incorporation through to the contracts that generate revenue, the supporting agreements necessary to run day-to-day operations, and employment and HR matters. The firm's in-house background across MNCs and SMEs gives it, as it describes, first-hand experience handling these matters as an integral part of the companies it once served.
Specialist areas include the Payment Industry, where the firm has worked with major players like Visa and China UnionPay, as well as payment solutions providers like iZettle and payment resellers like Red Dot Payment, covering issuing and acquiring contracts, referral fee agreements, and card acceptance agreements. On Internet Businesses, the firm drafts Terms of Use, Privacy Policies, e-commerce subscription terms, online advertising agreements, and social media marketing terms and conditions.
The firm also advises on Incorporation, Employment, EntrePass and Tax matters — helping entrepreneurs choose the right business structure and manage registration, nominee director or company secretary provision, and Employment Pass applications — and on Manufacturing, Distribution, Retail and Franchising contracts, including OEM manufacturing agreements, distribution agreements, licensing agreements, and franchise agreements.
Arielle Law Corporation has been recognised repeatedly across the legal industry awards circuit over the years, most often as Boutique Contracts Law Firm of the Year in Singapore. Recognitions span CorporateINTL Legal Awards (2015-2018), ACQ Law Awards (2014-2020), Finance Monthly Global Awards (2015-2018), Global Law Experts Annual Awards (2015-2021), ACQ5 Global Awards (2015-2020), and numerous others including Legal Finest, AI Magazine Global Excellence Awards, and Legal 100 Asia Awards, reflecting sustained recognition across multiple award programmes and years.
Arielle Law Corporation is located near Orchard MRT station, and notes that all meetings or consultations are by prior appointment only. The firm can be reached by phone, fax, or email, or through the contact form on its website.