Straits Laundry Pte Ltd is a Singapore-based distributor and one of the region's largest suppliers of Alliance Laundry Systems LLC (USA) equipment and parts. The company distributes Speed Queen brand laundry machines and sets up laundromats equipped with Speed Queen machines, alongside a range of other laundry-related equipment brands.
Beyond equipment distribution, Straits Laundry provides parts and service for vended, home retail and on-premises laundries, acting as an authorised parts supplier for Speed Queen, Primus, Huebsch, Unimac and IPSO, backed by factory-trained service technicians. The company also supports dealers across the region with access to spare parts and service for the full range of Alliance Laundry Systems equipment, and helps prospective operators get a laundromat business up and running.
Straits Laundry serves a wide range of sectors, including hospitality, healthcare, laundromats, residential communities, institutions, restaurants, wet cleaning, facilities management, residential and commercial/industrial laundry. Headquartered in Singapore, the company also has a presence across Malaysia, Myanmar, Nigeria, Thailand and India.
Straits Laundry Pte Ltd operates out of Singapore as one of the region's largest distributors of Alliance Laundry Systems LLC equipment from the USA. The company distributes the Speed Queen brand of laundry machines and helps set up laundromats equipped with them, positioning itself as a full-service partner rather than a simple equipment reseller.
While Speed Queen sits at the centre of the business, Straits Laundry also distributes Primus laundry products, Dema chemical dispensers, Pony laundry finishing equipment, and Rinnai gas heaters — giving commercial operators a broader set of equipment options beyond washers and dryers alone, covering the chemical dosing, finishing and heating side of a laundry operation too.
A significant part of Straits Laundry's business is keeping existing equipment running. The company is an authorised parts supplier for Speed Queen, Primus, Huebsch, Unimac and IPSO, backed by factory-trained service technicians positioned to minimise downtime. Straits Laundry is upfront about why this matters — when laundry equipment goes down, it puts real strain on both laundry personnel and the wider facility, ultimately hitting profitability and throughput. The company also supports a growing network of regional dealers with direct access to spare parts and service support, and has stated an intention to keep expanding that network, including into tier 2 cities, alongside more technician training programmes.
Straits Laundry promotes Speed Queen's Quantum Touch Controls as a step forward in laundry technology, offering a full-colour display, step-by-step instructions, and new revenue opportunities for operators. This connects into a wider ecosystem: the Speed Queen App lets customers pay for cycles from their phone and track when a cycle finishes, Speed Queen Insights gives laundromat owners quick access to the data they need to make decisions that improve profitability, and the Speed Queen Value Center rounds out a convenient, flexible laundry experience built around the app.
The company's customer base spans a wide range of sectors. In hospitality, its equipment serves hotels, restaurants, salons and spas. In healthcare, specialist solutions support hospitals and care homes with hygiene-focused laundry. For laundromat and laundrette owners, Straits Laundry positions its equipment as delivering better laundry in under an hour for coin laundry customers. Multi-housing communities — apartment blocks, condos and dormitories — are another key segment, alongside institutions like military, fire and marine services that need dependable, high-volume laundry capacity.
Restaurants and food production businesses are served with equipment aimed at making a lasting impression through quality laundry, while the company's wet cleaning solutions are promoted as a major innovation in the cleaning space. Facilities management, residential customers wanting commercial-quality Speed Queen washers and dryers at home, businesses that outsource their laundry commercially, and industrial fabric processing for production lines round out the sectors the company serves.
While headquartered in Singapore, Straits Laundry maintains a presence across Malaysia, Myanmar, Nigeria, Thailand and India, reflecting its role as a regional distributor rather than a purely domestic operation. The company also runs a dealer network and offers a dealer application process for businesses looking to work with Straits Laundry on distribution.
Straits Laundry's head office is located at 11 Perak Road, Singapore 208132, and can be reached by phone or email for enquiries related to equipment distribution, parts and service, or laundromat set-up support.
What comes through in Straits Laundry's business is a company built around being a complete laundry equipment partner — from initial equipment distribution and laundromat set-up, through to ongoing parts and service support, and increasingly, the smart technology layer that helps laundromat owners run a more profitable, data-informed business. For hospitality, healthcare, institutional and laundromat operators across the region, Straits Laundry positions itself as the long-term partner behind the machines rather than just the point of sale.