Operating as the regional head office and equipment distributor for Alliance Laundry Systems, this Perak Road premises in Kampong Glam supplies, fits out, and services commercial laundromats rather than running a walk-in self-service washroom. It specialises in heavy-duty Speed Queen machinery alongside brands like Primus, Huebsch, UniMac, and IPSO, supplying industrial setups, factory-trained technicians, replacement parts, and alternative Softwash wet-cleaning systems for hospitality, healthcare, and residential facilities. The setup supports Speed Queen Quantum Touch displays, owner analytics via Speed Queen Insights, and mobile cycle payments through the Speed Queen app.
It is one of two laundromat trade listings recorded within a kilometre, sitting alongside Hello Laundry, a neighbourhood self-service laundrette about 900 metres away near Lavender MRT. With operations geared towards business-to-business machinery sales, commercial consultations, and technical support, visits for equipment enquiries or parts servicing are handled from the office on Perak Road in Kampong Glam.
Straits Laundry Pte Ltd has built its business around a simple idea: laundry equipment should be reliable, well supported, and easy for operators to invest in with confidence. As one of the region's largest distributors of Alliance Laundry Systems LLC (USA), the Singapore company brings the Speed Queen brand of commercial washers and dryers to hotels, laundromats, hospitals, restaurants, and residential communities across the region.
Rather than representing a single product line, Straits Laundry is the authorised distributor for a cluster of complementary brands: Speed Queen for core laundry machines, Primus for additional laundry equipment, Dema for chemical dispensing systems, Pony for laundry finishing equipment, and Rinnai for gas heating. For a laundromat owner or facilities manager, that means sourcing washers, dryers, dispensers, finishing machines and heaters through one supplier rather than juggling multiple vendors.
The company's customer base spans a notably wide range of sectors. On the hospitality side, that includes hotels, restaurants, salons and spas needing quality linen and garment care. In healthcare, Straits Laundry supplies solutions built around hygiene for hospitals and care homes. Laundromat operators are a core focus, with the company positioning Speed Queen equipment as a way to deliver faster cycles for customers while improving the economics of the laundrette business itself.
Beyond that, Straits Laundry equips apartment blocks, condominiums and dormitories under its communities offering, supports institutions such as military, fire and marine services that need dependable high-volume laundry, and serves industrial fabric-processing and production-line applications. The company also promotes Softwash wet cleaning, describing it as a significant innovation in cleaning technology.
A good deal of what sets the Speed Queen equipment apart, according to Straits Laundry, is the technology wrapped around the machines. Quantum Touch Controls bring a full-colour display and step-by-step instructions to the laundry experience. This pairs with the Speed Queen app, which lets customers pay for cycles and receive updates from their phones, and Speed Queen Insights, a data tool aimed at laundromat owners who want visibility into how their machines and business are performing. The Speed Queen Value Center rounds this out, focused on giving customers a flexible, convenient way to do their laundry.
Straits Laundry doesn't stop at selling machines. The company is an authorised parts supplier for Speed Queen, Primus, Huebsch, Unimac and IPSO equipment, backed by factory-trained service technicians positioned strategically to keep response times low. The team is explicit about why this matters: when laundry equipment goes down, it puts immediate strain on both staff and the business's throughput and profitability.
The company also supports its dealer network with direct access to parts and service, and says it is actively expanding its footprint into tier 2 cities, alongside more training programmes to build up service capability at a grassroots level. This after-sales commitment extends to any customer with a Speed Queen, Primus, Huebsch, Unimac or IPSO requirement, whether they bought their equipment through Straits Laundry directly or via a dealer.
While headquartered in Singapore at 11 Perak Road, Straits Laundry operates well beyond the city-state, with a presence noted in Malaysia, Myanmar, Nigeria, Thailand and India. For businesses considering setting up or upgrading a laundromat, or facilities teams evaluating commercial laundry equipment, that regional footprint means access to the same Speed Queen ecosystem and support infrastructure across multiple markets.
For anyone exploring a laundromat investment, upgrading hospitality or healthcare laundry operations, or simply needing parts and service for existing Alliance Laundry Systems equipment, Straits Laundry positions itself as the single point of contact in the region.