Sushi Express at Sun Plaza is the Sembawang outpost of one of Asia's biggest conveyor-belt sushi brands. Founded in Taiwan in 1996, the group has grown to more than 600 outlets worldwide, including locations in China, Hong Kong, Singapore and Thailand, supported by over 10,000 employees. It is the biggest 'conveyor belt' sushi brand in Taiwan, and its Singapore shops bring that same scale-driven consistency to the neighbourhood.
The format is welcoming and fuss-free: more than 80 variations of sushi circulate the belt, with plates starting from $1.50++ each. Alongside familiar nigiri like salmon, cooked shrimp and tamagoyaki, you will find richer picks such as aburi salmon, grilled salmon belly and jumbo unagi, plus gunkan boats, sashimi, maki and handrolls. Side dishes like takoyaki, edamame, salads and a tuna salmon donburi turn a belt-side snack into a full meal, and desserts such as caramel pudding and strawberry cream daifuku round things off sweetly.
The brand sums up its own philosophy as consistently providing quality and innovative products competitively — value is part of the appeal, but not the whole story. With playful mascots like Maguro-kun and Shimizu Salmon-kun, a huge rotating menu and honest per-plate pricing, this Sun Plaza shop is an easy stop for a quick solo lunch, a family treat or a relaxed sushi crawl through the belt.
In the heart of Sembawang, inside Sun Plaza, Sushi Express keeps things refreshingly simple: fresh sushi, an endless conveyor belt, and plates starting from $1.50++ each. Grab a seat, watch the plates glide past, and pick up whatever catches your eye — no waiting for the kitchen, no big commitments, just one small plate at a time. It is a format built for quick lunches, casual dinners and everything in between.
Sushi Express was founded in 1996 and has since grown into the biggest 'conveyor belt' sushi brand in Taiwan. Today the group runs more than 600 outlets worldwide, including locations in China, Hong Kong, Singapore and Thailand, supported by a team of over 10,000 employees and hundreds of partnering companies. That scale matters to diners in a quiet way: the buying power and kitchen discipline behind hundreds of restaurants are what keep quality consistent while prices stay low.
The brand's own philosophy puts it neatly. As the company describes it, it is not always about value — it is about 'consistently providing quality and innovative products competitively.' At $1.50++ a plate, that balance is the whole appeal.
The menu runs to more than 80 different variations of sushi, which makes even a short visit feel like a tasting session. Nigiri is the heart of it: familiar favourites like salmon, cooked shrimp and tamagoyaki sit alongside richer picks such as grilled salmon belly, jumbo unagi and yakiniku beef. The salmon lineup alone rewards regulars — aburi (flame-seared) salmon, caramelised salmon, salmon with peach and cheese, a jumbo salmon mentaiyaki, and a Salmon Trio that stacks three preparations onto one plate.
Gunkan lovers get seaweed-wrapped boats of salmon roe, seasoned capelin roe, crayfish salad and more, while the sashimi selection covers salmon, sweet shrimp, glass shrimp and scallop. Maki ranges from simple cucumber and crabstick rolls to California rolls and handrolls packed with tempura ebi or salmon and ikura.
It is not only sushi, either. Side dishes like takoyaki, edamame, seasoned octopus and a tuna salmon donburi turn a belt-side snack into a proper meal, and desserts — caramel pudding, mango pudding, cream puffs and strawberry cream daifuku — give the meal a sweet finish. One practical note: several of the unagi and eel items are flagged on the menu as containing soft bone, so grab with care if that is a concern.
Sushi Express is the flagship of a group that covers a few angles on Japanese food. 争鲜gogo, the group's takeaway concept, sits strategically in transport interchanges and hubs, serving sushi bento, donburi and platters freshly made by trained chefs — built for quality, speed and convenience on the go. Sushi Plus, the elevated sibling, rethinks the conveyor belt altogether with a Shinkansen train delivery system, where ready-to-eat and made-to-order items arrive side by side across a menu spanning Japanese classics and trendy new creations.
The brand has a playful streak, too. Its cast of mascots — among them Maguro-kun, Shimizu Salmon-kun, Aji Maruko and Tamago Tarou — each come with their own zodiac sign, hobbies and personality, a small touch that shows how much character the brand packs into a value format.
There is no ceremony here, and that is the point. You sit down, the belt does the introducing, and you eat at your own pace — five plates or fifteen. The pricing makes it easy to experiment: try the smoked duck nigiri one visit, the aburi salmon the next, and work through the gunkan selection in between.
For residents around Sembawang and anyone passing through Sun Plaza, this is everyday sushi done with consistency: a huge menu, honest prices, and the simple pleasure of reaching out and taking whatever looks good.