Kei Kaisendon was born in 2017, inspired by its founder's unforgettable trip to Japan and her love of authentic Kaisendon — a hearty bowl of fresh sashimi served over rice. Unable to find that same experience back home, she recreated it in Singapore, and the brand has since grown into a chain of over 20 outlets across the island.
Kaisendon (海鮮丼) means 'seafood bowl' — a traditional Japanese rice dish topped with fresh, sashimi-grade seafood, served over vinegared rice and paired with wasabi, soy sauce, or house-made sauces. Kei Kaisendon says it sources fresh salmon from Norwegian waters and fresh farm vegetables, paired with the founder's secret Kei sauce, and has won awards for four consecutive years since its founding, tracing its origins to a fishing village in Hokkaido and founder Kei's deep affection for the sea.
Beyond its in-store kaisendon menu, Kei Kaisendon also offers party packs and celebration-style 'Kei Birthday Cakes' made from seafood, available to order online for takeaway or delivery, alongside its everyday take-away kaisendon bowls.
Kei Kaisendon began in 2017 with a simple problem: its founder had fallen in love with authentic Kaisendon on a trip to Japan, and couldn't find anything like it back home. Driven by that experience, she recreated it in Singapore — and the brand has since grown into a chain spanning more than 20 outlets across the island.
Kaisendon (海鮮丼) literally means 'seafood bowl'. It's a traditional Japanese rice dish topped with fresh, sashimi-grade seafood, served over vinegared rice and paired with wasabi, soy sauce, or house-made sauces — a staple in Japan's coastal towns, and the dish Kei Kaisendon has built its entire brand around.
The brand traces its origins to a fishing village in Hokkaido, where founder Kei's deep affection for the sea shaped the company's mission: spreading the true essence of Japanese cuisine, with humanistic care and warmth woven into every bowl. Kei Kaisendon describes its approach as strictly controlling the freshness of ingredients while crafting exquisite flavours — selecting fresh salmon from Norwegian waters and fresh farm vegetables, paired with the founder's own secret Kei sauce, blended with the richness of rice.
Over the years, Kei Kaisendon's bowl offerings have grown to include the Signature Kaisendon, available in four sizes from a mini bowl to a large, indulgent portion; the Super Kaisendon, topped with a whole abalone alongside ikura, kani and an assortment of sashimi; Chirashi Kaisendon; Salmon Belly Kaisendon, featuring salmon belly, cubed salmon, hotate and tuna; and Aburi Salmon Kaisendon, with flame-seared salmon for those who prefer it lightly cooked over raw.
Kei Kaisendon also sells a range of party-style sets and 'Kei Birthday Cakes' online for takeaway or delivery. These include The Eight Yumms, a 630g set priced at $88, a Mini Party Pack of Salmon Sashimi with ikura at $78, and a Mini Trio Party Pack of tuna and ikura, also at $78. On the celebration cake side, the Premium Ika Salmon Fruit Cake is priced at $108, while the Premium Hotate Salmon Cake — built with seafood rather than traditional cake ingredients — comes in at $138.
Kei Kaisendon states it has won awards for four consecutive years since its founding, and by its own account has now served over 20 million bowls. Anniversary celebrations have brought new additions to the lineup, including the Salmon Belly Kaisendon and Super Kaisendon, alongside upgraded versions of long-standing favourites.
Kei Kaisendon operates from 11am to 9:30pm, with outlets spread widely across Singapore — from Sembawang Shopping Centre and Woods Square in the north, to Vivo City and Chinatown Point in the south, Jewel Changi Airport and Kallang Wave Mall in the east, and Hillion Mall and The Linq @ Beauty World in the west, among many others. With this many locations, a Kei Kaisendon outlet is rarely far away, whether you're commuting through a train-linked mall or catching a flight from Changi.
Kei Kaisendon regularly runs limited-time promotions and outlet-specific offers through its Instagram, including past 1-for-1 kaisendon deals and giveaways tied to its anniversary celebrations — worth following for anyone who wants to catch a deal at their nearest outlet.