Udders Kovan is the Hougang home of Singapore's proudly homegrown kickass ice cream brand — a neighbourhood scoop shop serving handcrafted pints, bold flavours and ice cream cakes that are anything but boring. You'll find it at 212 Hougang Street 21, #01-345, one of Udders' Singapore shops alongside Upper Thomson, Novena, Beach Road and Bukit Timah.
Eighteen years in, the brand has built its name on variety and honest ingredients — premium chocolates, real fruits and artisanal flavours sourced from around the world — with Halal-certified ice cream options and same-day delivery for every mood and celebration. The pints, cakes and bundles have travelled well too: Udders is stocked across nine countries and has served more than 10 million scoops onboard eight different airlines, including Singapore Airlines, Jetstar and Japan Airlines.
Beyond the counter, Udders runs live scooping carts, pre-packed cups, ice cream making workshops and birthday parties, plus catering for corporate celebrations and team building. Call the outlet on 6448 8732, or reach the team via WhatsApp for cake orders and pick-up.
Step into the Udders shop at Kovan and the brand's confidence is immediately clear: this is ice cream that is unapologetically loud in flavour and attitude. Tucked along Hougang Street 21, the Kovan outlet is the neighbourhood home of Singapore-born Udders, scooping handcrafted pints, cakes and party treats that the brand cheerfully describes as anything but boring.
Udders is 18 years into its story, proudly Singapore-born and now loved across the region. The company's stated quest is simple: leave no stone unturned in finding the best produce across the world, from premium chocolates to real fruits and artisanal flavours, so that every scoop delivers an unforgettably honest experience.
That honesty has taken the brand a long way. Udders products are available across nine countries — Singapore, Malaysia, Indonesia, Brunei, the Philippines, China, the Netherlands, the United Kingdom and Réunion — and have travelled onboard eight different airlines, including Singapore Airlines, Jetstar and Japan Airlines. All told, more than 10 million scoops have been served in the air.
Closer to home, Udders has stayed rooted in Singapore's neighbourhoods, with ice cream shops at Upper Thomson, Novena, Beach Road, Bukit Timah and Kovan, plus outlets in Jakarta and Johor Bahru. Kovan locals get their own slice of that: a bright, friendly shop where a scoop is as likely to be real-fruit mango as a rich premium chocolate.
The crowd pleasers here are the ones regulars already know: ice cream pints for the freezer, handcrafted ice cream cakes for the table, and party bundles for a full house. The cakes are the showstoppers — picture a handcrafted ice cream cake wrapped in KitKat fingers and crowned with a colourful pile of M&Ms, made for the moment the candles come out.
If you're eating on the spot, go for fresh scoops in a waffle cone. Mango, made with real fruit, is a colourful pick — and the natural photo backdrop is the outlet's cheerful 'Love One An-Udder' mural, a favourite snap for visitors. Halal-certified ice cream options are available, so mixed groups can order with confidence. Short on time? The online store covers pints, cakes and bundles with same-day delivery for, as the brand puts it, every mood and celebration.
Kovan is also a gateway to Udders' events side. Corporate celebrations, workshops and team building can all be pumped up with ice cream: a branded live scooping cart staffed by a smiling scooper, pre-packed cups for easy distribution, and instructor-led ice cream making workshops where families and children sit around a room decked with colourful balloons, making ice cream together.
Catering and cafe bookings are handled by a dedicated team reachable at [email protected] or 9010 9331, while workshop enquiries go to [email protected].
The outlet sits at 212 Hougang Street 21, #01-345, Singapore, and can be reached on 6448 8732 during operating hours. If you've ordered online and need help, the confirmation email lists the outlet number to call — a quick ring before you set out is a safe bet for confirming hours. For cake orders and pick-up, bulk orders or workshop questions, the brand's WhatsApp chat typically replies within a few minutes.
Whether you arrive for a single scoop, a pint for the couch, or a KitKat-wrapped centrepiece for the birthday table, Udders Kovan keeps the mood — like its ice cream — loud, colourful and fun.