Sweet Scoop is a gelato and waffle spot in Hougang, Singapore, built around a simple mission from its founders and owners: spread happiness. The shop serves slow-churned gelato alongside handcrafted waffles and brownies, plus coffee, pot tea and a variety of small bites, in a neighbourhood setting at Hougang Avenue 5.
The gelato is made using slow churning techniques for a creamy texture and intense flavour, with a wide and rotating selection that mixes timeless favourites with local-inspired tastes. It's paired with freshly made waffles from the Sweet Scoop Crew, including a pandan-flavoured waffle that the team themselves call out as a standout.
In its own words, Sweet Scoop describes its customers as "the aunties and uncles who dominate the wet markets and lim kopi in kopitiams," the workers, mums and dads coming off a hard day at work, students who just got through their exams, and kids who've just been told off — a wide cross-section of the neighbourhood, all welcome to find their own scoop of happiness.
On Hougang Avenue 5, Sweet Scoop has set itself a simple mission: spread happiness, one scoop at a time. The shop's tagline says it plainly — Gelato. Waffles. Happiness. — and everything about the place is built around that idea.
According to the founders, there's no better story to tell than a sweet and happy one, and that's exactly what Sweet Scoop set out to be. The mission is to serve something that "perks everyone up" — gelato — paired with freshly made waffles from the Sweet Scooper Crew. The team singles out their pandan-flavoured waffle as particularly good, a nod to local taste alongside the shop's broader menu.
The heart of Sweet Scoop's menu is its gelato, crafted using slow churning techniques that give it a creamy texture and intense flavour. Rather than sticking to a fixed lineup, the shop keeps a wide selection of flavours on rotation, mixing timeless favourites with local-inspired tastes, so regulars can expect some variety over repeat visits.
Alongside gelato, Sweet Scoop makes its waffles and brownies from fresh ingredients, aiming for the right texture in every batch. The menu also extends to coffee, pot tea and a variety of small bites, rounding out the offering for anyone who wants more than just dessert.
What comes through clearly in Sweet Scoop's own description of itself is how broad its welcome is. In the shop's words, its customers are "the aunties and uncles who dominate the wet markets and lim kopi in kopitiams," the workers, mums and dads who've just clocked off after a hard day, the students who've just soldiered through their exams, and even "that little kid who just got whacked for showing an overzealous behaviour." It's a distinctly Singaporean, neighbourhood-first way of describing a customer base — everyone from the market crowd to office workers to students and kids is explicitly invited in.
Sweet Scoop is located at 311 Hougang Ave 5, #01-177, Singapore 530311. The shop is open from 1.30pm to 11pm Monday to Thursday, extends to midnight on Fridays and Saturdays, and closes slightly earlier at 11.30pm on Sundays. It's closed on Tuesdays but stays open on public holidays — worth noting if you're planning a visit around a long weekend. The shop also recommends checking its Google listing for the most current opening hours, since these can shift.
For those who want to guarantee a seat, Sweet Scoop takes reservations by phone, with a straightforward call-to-book option listed on its website. Whether it's a casual gelato run after work, a study break treat, or a family stop after the wet market, Sweet Scoop positions itself as an easy, welcoming stop in the Hougang neighbourhood — built, as its name suggests, around one straightforward goal: happiness, one scoop at a time.