RedMan is a Singapore baking supplies retailer and baking school run by Phoon Huat, offering everything a home baker or hobbyist might need alongside hands-on classes taught across multiple studio locations. The business combines an online shop, a large recipe library, baking guides, and in-person baking classes under one brand.
The shop stocks a wide range of baking ingredients and equipment, including chocolate and cocoa, flour, fondant and gum paste, food colour, fruits, seeds and nuts, essences and flavours, fillings and pastes, jelly powder and pre-mixes, and sweeteners, alongside baking tools and accessories such as tins, pans, trays, cutters, decor, appliances, and packaging. A separate gourmet groceries range covers cheese, dairy and dairy alternatives, meat and seafood, beverages, and home and personal care items, with bulk carton purchases also available. Orders above $30 qualify for free delivery.
RedMan's Baking School runs classes across several categories, including Bread Artistry, Cake Making & Decorating, Tarts Mania, Other Pastries, Festive Classes, and dedicated Kids & Teens classes, taught at studio locations including Kitchen Pod at Bukit Panjang Plaza, Pasir Ris Mall and Star Vista, plus RedMan Baking Studios at Northshore Plaza, Serangoon, Sims Lane and The Star Vista. Some classes are claimable through SkillsFuture and NTUC UTAP. Customers can also join RedMan Rewards to earn points and unlock discounts with every purchase.
RedMan, run by Phoon Huat, has built itself into a one-stop resource for bakers in Singapore, combining an online shop for baking supplies with a full-fledged baking school and an extensive library of recipes and guides. Whether the goal is a quick home bake or learning a new skill from scratch, RedMan positions itself to cover the whole journey.
The RedMan shop stocks a genuinely broad ingredient range: chocolate and cocoa, flour, fondant and gum paste, food colour, fruits, seeds and nuts, essences and flavours, fillings and pastes, jelly powders and pre-mixes, sweeteners, ready-made dough and tartlet shells, and edible decor for finishing touches. On the equipment side, the shop covers baking tools and accessories, appliances, tins, pans and trays, cutters, and specialty tool sets for cakes, cookies, bread and confectionery, plus cheese and yoghurt kits, packaging and party supplies. A separate gourmet groceries section adds cheese, dairy and dairy alternatives, meat and seafood, beverages, and home and personal care products, with bulk carton purchases available for those buying in volume. Orders over $30 come with free delivery.
Beyond ingredients, RedMan runs a proper Baking School, with hands-on classes held across seven locations: Kitchen Pod studios at Bukit Panjang Plaza, Pasir Ris Mall and Star Vista, and RedMan Baking Studios at Northshore Plaza, Serangoon, Sims Lane and The Star Vista. Class categories include Bread Artistry, Cake Making & Decorating, Tarts Mania, Other Pastries, and seasonal Festive Classes, plus a dedicated Kids & Teens programme for younger bakers. Some classes are claimable through SkillsFuture or NTUC UTAP, giving working adults a subsidised way to pick up a new skill.
RedMan also runs a substantial content arm, publishing recipes across categories from biscuits and bread to cheesecake, doughnuts, mooncakes and tarts, alongside baking guides on topics like bread, cake, cookies, flour and sourdough. Blog content covers practical questions bakers actually ask, from the difference between bleached and unbleached flour to how to store chocolate products properly and tips for creaming butter and sugar. It's a resource clearly built to support the products sold in the shop, helping customers actually use what they buy.
Customers who shop regularly can join RedMan Rewards, earning points with every purchase that unlock exclusive rewards, discounts and special offers - a straightforward way for the business to keep home bakers coming back rather than treating each order as a one-off.
Between its ingredient and equipment range, its seven-studio baking school, its recipe content, and its rewards programme, RedMan has built something closer to a baking ecosystem than a simple supply shop - a place where a Singapore-based baker can source what they need, learn a new technique, and find the recipe to put it all together.