Salon Kream is a hair salon in Holland Village, Singapore, founded in 2016 by owner and director Eric Ang. The team blends international trends with classic techniques to deliver personalised, stunning hairstyles, and places a strong emphasis on building lasting relationships with clients rather than one-off transactions.
The salon's team spans hairstylists and colour technicians at different experience levels. Eric Ang, a seasoned hairstylist with over two decades of experience beginning at Toni & Guy, leads the salon alongside International Director Daven Lau, who trained with Vidal Sassoon in London and specialises in Caucasian hair as well as event and bridal styling. The wider team includes Master Stylist Angeline Poh, Creative Stylist Melvin Tay, Stylist Charlene Chong, Technical Director and colourist Brian Chow, and Hair Technician Liz Lim, who specialises in classic highlights.
Services at Salon Kream span haircuts, kids' haircuts, blowdry and styling, colour and highlights, perms, straightening, and hair treatments, with pricing structured by stylist tier — from Stylist through to International Director — and a technical fee applied to all technical services.
Since 2016, Salon Kream has been a fixture in Holland Village's hair scene, built around the vision of owner and director Eric Ang. The salon describes its mission as blending the latest international trends with classic hairdressing technique, aiming for personalised, stunning hairstyles rather than one-size-fits-all cuts.
Eric Ang's own path into hairdressing began at Toni & Guy, where he built the foundations of a career now spanning over two decades, with a specialty in precision cutting and a track record across international hair shows. Alongside him, International Director Daven Lau brings a similarly deep résumé, having trained at Vidal Sassoon in London and worked at respected salons including Kim Robinson and Sabun Cabane. Daven has carved out a niche working with Caucasian hair and creating event and bridal hairstyles, drawing on a passion for art and travel to keep his techniques current.
The rest of the styling team brings its own specialities. Master Stylist Angeline Poh, with over 15 years of experience across Japanese hair salons and NeXt Salon, is known for fashionable, contemporary cuts inspired by K-style trends. Creative Stylist Melvin Tay trained at Toni & Guy Hairdressing and even ran his own Toni & Guy salon in Melbourne for seven years before returning to hands-on styling, known for precision cutting across diverse hair textures. Stylist Charlene Chong began her career at the prestigious Kim Robinson salon at just 17, and now draws on extensive travel for inspiration in her fashion-forward approach.
On the colour side, Technical Director Brian Chow spent over a decade at Kim Robinson before refining his craft further in Shanghai, where he specialised in correcting difficult colour jobs — experience that's since made him an educator in advanced colouring techniques. Hair Technician Liz Lim took an unconventional path into the industry, starting at the front desk before developing a specialty in classic highlights and vintage-inspired colour work.
Salon Kream's service list covers the full spectrum of hairdressing: haircuts for men and women, dedicated kids' haircuts split by age group, blowdry and styling, and updo styling for special occasions. On the colour side, options include eyebrow tinting, men's colour, root retouch (with both ammonia and non-ammonia options), full-head colour, and a roots-and-gloss combination service. The highlighting menu ranges from a quick touch or panel highlight through to partial, half-head and full-head highlighting, alongside pre-lightening and toning services.
For texture, Salon Kream offers a range of perm styles — including a men's textured perm, classic, cold, hot and Korean perms — plus rebonding and relaxing for those wanting straighter hair. Treatments round out the offering, from scalp-focused options like a scalp protector, pH balancing treatment and dedicated scalp treatment, through to more intensive services such as K-Gloss and a full keratin treatment.
One notable feature of Salon Kream's service structure is that pricing is tiered by stylist level — Stylist, Master Stylist, Creative Stylist, Leading Stylist, Director and International Director — so clients can choose a stylist based on both experience level and budget. A technical fee is applied to all technical services on top of the base service price, a detail the salon is upfront about on its services page.
Salon Kream maintains an active presence on Instagram, Facebook, WhatsApp and TikTok, alongside a blog and a dedicated promotions page for current offers. For those in Holland Village looking for a hairdresser who pairs an experienced, well-travelled team with a genuinely broad service menu, Salon Kream positions itself as a salon built for long-term relationships rather than one-off visits.