AUBE is a Japanese hair salon brand operating four locations in Singapore - Wheelock Place, Marina Square, Somerset and Clarke Quay Central - as part of a wider Japanese group, AUBE Hair Group, which operates 280+ salons worldwide, including 250+ in Japan and over 20 across Southeast Asia. AUBE positions itself as a bespoke Japanese hair salon, combining expert precision, advanced Japanese technology and a serene, luxurious setting.
Each AUBE salon uses premium, all-natural ingredients imported from Japan, delivered by Japanese-trained stylists. The brand places particular trust in TOKIO Inkarami, a Japanese hair treatment system known for its patented formula that repairs and revitalises hair at a cellular level, restoring strength, elasticity and shine, and in Takara Belmont equipment, chosen for its precision and comfort and its background in fields like dentistry. Signature services include the Lux Gloss Treatment for shine and strength, the Soft Wave Perm for long-lasting, low-damage volume and movement, and Luminous Balayage for custom-blended, sun-kissed colour, alongside services like Mocha Copper Glow and nail services.
AUBE has been featured in publications including Honeycombers, BYST, Mangosteen, Beauty Undercover, SingaLife and TimeOut, and states it is loved by over 100,000 customers worldwide. Clients have praised individual stylists by name, including Benja and Hiro, for their precision, communication and consistent results across cuts, colour, rebonding and Tokio Inkarami treatments.
AUBE brings a distinctly Japanese approach to hair care to Singapore, operating four salons across the island - Wheelock Place, Marina Square, Somerset and Clarke Quay Central - as part of AUBE Hair Group, a Japanese salon group with more than 280 locations worldwide, including over 250 in Japan and more than 20 across Southeast Asia.
At the core of AUBE's offering is what the brand describes as a true Japanese salon experience: expert precision, advanced Japanese technology, and a serene, luxurious setting. Every treatment uses premium, all-natural ingredients imported from Japan, delivered by stylists trained in Japan themselves. It's an approach built around addressing each client's unique hair concerns rather than offering a one-size-fits-all service.
Two names anchor AUBE's technical approach. TOKIO Inkarami is the treatment system the salon trusts most for damaged hair - a Japanese formula known for repairing and revitalising hair at a cellular level, restoring strength, elasticity and shine through a patented process. Alongside it, AUBE uses equipment from Takara Belmont, a brand chosen specifically for its precision and comfort, developed through years of research into customer experience and hair health, with a design legacy that extends into fields like dentistry.
AUBE's most talked-about service is the Lux Gloss Treatment, a Japanese hair repair treatment that nourishes, smooths and adds long-lasting gloss in a single session. For clients after texture rather than shine, the Soft Wave Perm delivers long-lasting, low-damage curls with volume and effortless movement, while Luminous Balayage offers custom-blended highlights for a seamless, sun-kissed colour gradient. The salon also offers Mocha Copper Glow colour services and nail services, rounding out a menu focused on precision hair work alongside broader beauty care.
AUBE has picked up media coverage from publications including Honeycombers, BYST, Mangosteen, Beauty Undercover, SingaLife and TimeOut, and states it is loved by over 100,000 customers worldwide. Individual client reviews consistently call out specific stylists by name - Benja for cuts, colour and rebonding work, and Hiro for Tokio Inkarami treatments and cuts - with one long-time client noting she's been a regular for more than six years.
AUBE's Singapore salons are spread across some of the city's key shopping and lifestyle precincts. The Clarke Quay Central salon sits at 6 Eu Tong Sen Street, the Wheelock Place salon is on Orchard Road within Wheelock Place, the Marina Square salon is in the basement level of Marina Square, and the Somerset salon is located within Cineleisure on Grange Road. Each branch can be reached directly by phone or WhatsApp for enquiries and appointments.
All AUBE salons in Singapore are open daily from 10am to 8pm, with last reception at 7pm. Appointments can be booked online or by messaging a specific branch directly via WhatsApp, and first-time customers are encouraged to ask about current promotions when booking. With its Japanese technical foundation, signature treatments and a genuine focus on individual hair concerns, AUBE positions itself as a destination salon for anyone in Singapore looking for an authentic Japanese hair care experience.