AUBE is a Japanese hair salon group with four locations across Singapore — Wheelock Place, Marina Square, Somerset (Cineleisure) and Clarke Quay Central — offering bespoke hair treatments and styling using premium products imported from Japan. Globally, AUBE Hair Group operates more than 280 salons worldwide, including over 250 in Japan and more than 20 across Southeast Asia.
The salon's stylists are trained in Japan and specialise in hair repair, low-maintenance Japanese perms and natural-looking gloss treatments, using Tokio Inkarami's patented, all-natural hair repair formula alongside equipment from Takara Belmont, a brand known for precision and comfort with a legacy in fields like dentistry. AUBE says it is loved by over 100,000 customers worldwide, and has been featured by publications including Honeycombers, BYST, Mangosteen, Beauty Undercover, SingaLife and TimeOut.
Client reviews highlight stylists including Benja, Hiro-san and others for haircuts, colour, Tokio Inkarami treatments and hair rebonding, with several customers describing themselves as long-time regulars. AUBE is currently running first-visit promotions at each of its four Singapore branches, valid until the end of July 2026.
AUBE brings a bespoke Japanese salon experience to Singapore across four locations — Wheelock Place, Marina Square, Somerset (Cineleisure) and Clarke Quay Central — offering personalised hair care built around premium, all-natural ingredients imported from Japan. As part of AUBE Hair Group, the Singapore branches sit within a much larger global network of more than 280 salons worldwide, including over 250 across Japan and more than 20 throughout Southeast Asia.
AUBE's stylists are trained in Japan and specialise in advanced hair repair, low-maintenance Japanese perms, and natural-looking gloss treatments. The salon uses Tokio Inkarami, described as Japan's top choice for damaged hair, whose patented formula is said to deeply repair and revitalise hair at a cellular level, restoring strength, elasticity and shine. Styling and treatment equipment comes from Takara Belmont, a brand recognised for precision and comfort with a background in fields like dentistry, chosen for its craftsmanship and focus on customer experience.
AUBE's core offerings include the Lux Gloss Treatment, a Japanese hair repair service that nourishes, smooths and adds long-lasting gloss in a single session; the Soft Wave Perm, a long-lasting, low-damage perm that builds volume and natural movement; and Luminous Balayage, custom-blended highlights that create a seamless, sun-kissed gradient for a chic, low-maintenance colour transformation. The salon also offers a Mocha Copper Glow colour service and nail services alongside its hair treatments.
AUBE Hair Group's salons are known for distinctive interiors, blending imported decor and materials like wood and stone to create relaxing, stylish environments — described as ranging from elegant, antique-inspired spaces to breezy, West Coast-style retreats. The group frames this as part of a broader commitment to comfort and sensory experience, not just technical skill.
AUBE describes itself as loved by over 100,000 customers worldwide, and reviews from Singapore clients back that up. Da Hee praised stylist Benja at the Wheelock Place branch for a cut, colour and highlights that turned out exactly as wanted. Grace had a Tokio Inkarami treatment and haircut with Hiro-san, noting her hair felt much smoother and softer afterward. Valerie, a client of Benja's since 2019, calls her go-to stylist for rebonding, haircuts and treatments. Leong, a regular for more than 6 years, recommends Hiro for his skill, meticulousness and fluent English communication.
AUBE is currently offering first-visit promotions at each of its four Singapore branches, valid until the end of July 2026: 10% off at Wheelock Place (not applicable for stylist AYA), and 20% off at Marina Square, Somerset (not applicable for stylist TAKA) and Clarke Quay Central. The salon has also been featured by publications including Honeycombers, BYST, Mangosteen, Beauty Undercover, SingaLife and TimeOut.
All four AUBE locations are open daily from 10:00am to 8:00pm, with last reception at 7pm. Appointments can be booked online through Fresha for each specific branch, or by phone or WhatsApp directly to the location of choice.