99 Percent Hair Studio's Orchard Central branch sits on level 4 of 181 Orchard Road, part of a small Singapore group with a strong focus on hair colour. It holds a 4.9 Google rating, with colour work built on Wella's Koleston Perfect Me Color system and the studio's own 99% Illuminate technique, which uses microlight technology to protect cuticles and add natural shine. Scalp care is covered too, through Nioxin treatments for thinning hair and hair loss and System Professional products that help clean and balance the scalp. Stylist services are split between a Creative Stylist menu and a top-tier Master & Leading Stylist menu, with advance booking recommended, and opening hours run from midday to 9pm Monday to Friday and from 11am at weekends.
99 Percent Hair Studio bills itself as Singapore's only flagship salon in partnership with Wella, and colour sits at the centre of everything the studio does. With outlets at Orchard Central, Haji Lane, Kinex and Bedok Mall, the brand has built a presence across several parts of the island, each within easy reach of an MRT station.
The studio's tagline, "Be unique, be confident, be yourself," reflects an approach centred on an ever-changing range of the latest hair colours. A key feature is the Koleston Perfect Me Color system, introduced with input from Dr. Stefan Fiedler, Wella Professionals' director of research and development. Alongside this, the studio has developed its own '99% Illuminate' concept, which uses microlight patented technology to protect hair cuticles while adding natural shine — a technique the studio says is designed specifically with Asian hair in mind.
99 Percent Hair Studio doesn't stop at colour. The studio also carries System Professional scalp care products, aimed at helping clients find balance in their everyday scalp health, along with hair care products for shine and condition. For clients dealing with thinning hair or hair loss, the studio features Nioxin, including the System 3 range. One customer story shared by the brand follows Hannah, a mother of three who used the Nioxin 3D System 3 Kit for 30 days and saw fuller, thicker-looking hair as a result.
Services are split across a Master & Leading Stylist Menu and a Creative Stylist Menu, giving clients a choice depending on the level of experience and creative direction they're looking for. Across both menus, the studio strongly recommends booking an appointment in advance rather than walking in.
Each of the four outlets — Orchard Central (near Somerset MRT), Haji Lane (near Bugis MRT), Kinex (near Paya Lebar MRT), and Bedok Mall (near Bedok MRT) — runs its own booking page, so clients can reserve a slot at whichever location suits them best. Hours are largely consistent across outlets: weekdays from 12:00pm to 9:00pm, Saturdays from 11:00am to 8:00pm, and Sundays and public holidays from 11:00am to 7:30pm. The Haji Lane outlet is the one exception, closing on Wednesdays and Thursdays.
First-time customers are offered a free $50 gift voucher, redeemable via the studio's website, making it an easy way to try out the salon's colour and stylist services before committing further. With products spanning scalp care, hair care, hair loss and thinning solutions, and styling, plus bundle deals available through their online shop, 99 Percent Hair Studio positions itself as a one-stop destination for colour-focused hair care across Singapore.