Hong Le Floral & Trading is a full-service florist located at Enterprise Hub, 48 Toh Guan Road East, in the Clementi area of Singapore. The shop covers the whole spectrum of life's moments: romantic floral and bridal bouquets, cheerful birthday and graduation arrangements, grand congratulatory flower stands, and dignified condolence wreaths, cross wreaths and funeral blankets. Its tagline — always a pleasure for the giver, joy and delight for the receiver — captures the spirit of the range.
Beyond classic fresh flowers, the catalogue includes preserved and dried blooms, artificial arrangements, and playful formats such as snack bouquets, money arrangements, polaroid arrangements and even vegetable bouquets. Hampers come in baby, wellness (get well soon), snack, fruit and seasonal editions, while occasion collections for birthdays, first dates, proposals, retirements and Mother's Day make choosing straightforward.
Ordering is built around convenience: a clear online store with budget tiers from below S$50 to above S$150, free delivery, same-day delivery for last-minute gifts, and a 10% pre-tax self-collection discount with the code SELFCOLLECTION10. Corporate clients are served through a dedicated corporate service and e-brochure, and Hong Le is a Premier Partner of Flower Chimp.
The shop opens Monday to Friday from 10am to 6pm and Saturday from 10am to 2pm, closed on Sundays and public holidays. Reach the team at +65 6275 0682 during operating hours, by email at honglefloral@gmail.com, or via WhatsApp.
Tucked into Enterprise Hub on Toh Guan Road East, Hong Le Floral & Trading runs on a simple promise that appears right across its storefront: flowers should be 'always a pleasure for the Giver, joy and delight for the receiver.' This is a full-service florist, and the breadth of its catalogue proves it — from a single hand-tied bouquet for a first date to towering congratulatory stands for a company's grand opening, with nearly every life moment in between.
That philosophy shapes the shopping experience. Rather than a purely transactional catalogue, Hong Le organises its store around occasions and budgets, recognising that flower buyers usually arrive with a person and a moment in mind — an apology, a celebration, a farewell — and need the right expression at the right price rather than a lecture on floristry.
At the heart of the shop are its arrangements. Bridal bouquets and floral bouquets carry weddings and romances; vase arrangements, flower baskets and table arrangements dress homes and events. For something different, there are flowers in a box or in a can, snack bouquets for friends who prefer treats, money and polaroid arrangements that turn the gift itself into the wrapping, and even vegetable arrangements with a wink.
Hong Le also works across every nature of product. Fresh flowers bring the classic impact, preserved and dried flowers offer longevity, and artificial arrangements last indefinitely. Whatever the material, the goal stays the same — a beautiful, considered gift.
The hamper shelves stretch well beyond blooms. Baby hampers welcome newborns, wellness hampers send get-well-soon cheer, and snack, fruit and seasonal hampers cover festive visits and thoughtful drop-ins. Occasion collections organise the catalogue around real moments — birthdays, first dates, graduations, retirements, proposals, romances and Mother's Day — so shoppers can find something fitting without guessing.
Not every arrangement marks a happy day, and Hong Le treats the solemn side of its trade with equal seriousness. Its condolences range includes condolence wreaths, cross wreaths, condolence blankets, towel banners and table arrangements — the full vocabulary of sympathy flowers that Singapore families rely on. On the celebratory side, congratulatory flower stands and banners or scrolls are staples for openings, launches and milestones, paired with festive table arrangements.
Shopping happens through the online store, where the catalogue is sorted by arrangement, product type, occasion and budget — tiers run from below S$50 up through S$50-75, S$75-100, S$100-150 and above S$150, so it is easy to match the gesture to the wallet. Delivery is free, and same-day delivery is offered for last-minute gestures. Those who collect in person are rewarded with a 10% pre-tax discount via the code SELFCOLLECTION10 at checkout.
Corporate customers get a dedicated corporate service and an e-brochure for bulk and event needs. A newsletter, together with Facebook and Instagram (@honglefloral), keeps regulars ahead of updates and promotions, and Hong Le is a Premier Partner of Flower Chimp, linking it to a wider regional network.
The shop sits at #09-149 Enterprise Hub, 48 Toh Guan Road East, Singapore 608586, an easy stop for flower lovers in the west. It opens Monday to Friday from 10am to 6pm and Saturday from 10am to 2pm, closing on Sundays and public holidays. Phone lines at +65 6275 0682 are answered during operating hours, and WhatsApp is available for quick queries. Whether you are marking a birth, a graduation, a new storefront or a respectful farewell, Hong Le Floral & Trading aims to have the right arrangement ready — at a budget that suits and, when the clock is ticking, on the very same day.