Big Fish Small Fish (BFSF) is a casual dining concept built around fish and chips, serving the dish alongside a free-flow crisps station and a variety of signature sauces so diners can customise their meal. The brand sums up its approach as 'Eat. Drink. Play.' — positioning itself as somewhere to enjoy a fun, relaxed meal rather than just grab a quick bite.
BFSF's philosophy rests on three ideas: Freshness First, with fish sourced responsibly and prepared fresh daily; Playful & Fun, reflected in industrial-chic interiors and a vibrant atmosphere designed to feel relaxed and happy; and Community, with the brand describing itself as more than a restaurant — a place for friends and families to gather, share a meal, and create memories.
Big Fish Small Fish operates multiple locations across Singapore, with a further presence in Malaysia, and also offers franchise opportunities for those interested in opening their own outlet. The brand runs a membership/loyalty programme and lets customers reserve a table online to skip the queue.
Big Fish Small Fish (BFSF) built its concept around one of the most familiar comfort foods around — fish and chips — but with a twist designed to make the meal feel more like an experience than a routine order.
From the beginning, BFSF's mission has been to offer a fun, casual dining experience centred on fish and chips. Rather than treat the dish as a simple takeaway staple, the brand introduced a signature free-flow crisps station alongside a variety of unique sauces, letting diners customise their meal exactly how they like it. It's this small but distinctive twist — unlimited crisps, a sauce bar to experiment with — that the brand leans on to set its version of the classic dish apart.
BFSF is explicit that its fish is sourced responsibly and prepared fresh daily, framing this as a non-negotiable part of how the brand operates rather than a marketing line. Quality and freshness sit at the centre of the menu, from the fish itself through to the accompanying sides.
The dining experience is designed around an industrial-chic interior and a vibrant atmosphere, aiming to make guests feel relaxed and happy rather than rushed. That playful energy carries through into the brand's tone — 'Eat. Drink. Play.' — and its promise that 'there's always something fishy going on' worth being part of.
BFSF describes itself as more than just a restaurant: a gathering place for friends and families to share a meal and create memories together. That community focus shows up in some of its current promotions, including a Kids Meal offered on Sundays for dine-in guests, making it a straightforward option for family outings.
At the time of writing, BFSF is running a $1 Oysters promotion featuring fresh Murotsu oysters imported from Japan, with no order limit for those wanting to make the most of it. Students can also flash a valid student ID to enjoy a meal for $8.50, and families can take advantage of the Sunday-only Kids Meal when dining in.
Big Fish Small Fish operates from multiple locations conveniently spread across Singapore, and also maintains a presence in Malaysia, with separate social media channels for each market. For anyone interested in bringing the concept to a new location themselves, the brand also offers franchise opportunities.
Customers can reserve a table online instantly to skip the queue, and BFSF also runs a membership programme for regulars looking to make the most of ongoing promotions and updates. A newsletter subscription is available too, keeping customers in the loop on the latest deals.
Whether it's the pull of $1 oysters, a student discount, a family Sunday outing, or simply a craving for classic fish and chips done with a playful twist, Big Fish Small Fish positions itself as an easy, approachable spot to eat, drink, and enjoy the atmosphere — with enough locations across Singapore that a craving is rarely far from being satisfied.