The Care Laundry is a Singapore-based laundry and home care service that officially launched in April 2020, just before the COVID-19 lockdown. The business was built around a simple goal: to ease the burden of laundry for modern-day families so they can focus on the things that matter more, like spending time with loved ones.
The Care Laundry offers a comprehensive range of services, including wash and fold, dry cleaning, ironing, home items cleaning, and specialised baby item cleaning for strollers, car seats, bouncers and carriers. The team also offers at-home cleaning, bringing professional cleaning tools and techniques directly to a customer's home.
Rather than requiring customers to visit a laundromat, The Care Laundry collects and delivers laundry directly to the customer's doorstep, with options to schedule a one-off pickup or subscribe to a recurring weekly service. Subscription plans include a Large Bedsheet Plan, a MAX Plan, a Small Ironing Subscription and a Wash and Iron Subscription covering 24 pieces, giving customers flexibility depending on their household's needs.
The Care Laundry launched in Singapore in April 2020, right as the country headed into COVID-19 lockdown. Despite the difficult timing, the mission stayed simple: ease the burden of laundry for modern-day families and give them back time to focus on what matters - building real relationships and cherishing moments with loved ones.
The business is built around the idea that laundry shouldn't be a chore. For busy professionals, travellers seeking convenience, or anyone without access to household help, The Care Laundry offers a comprehensive range of services designed to fit different lifestyles and needs.
At the core of the service is Wash & Fold, where clothes are washed, tumble-dried at medium heat and neatly folded before being returned in a transparent carrier - note that this particular service does not include ironing. For anything requiring a professional press, the dedicated Ironing service leaves garments crisp and ready to wear.
Dry Cleaning is offered as a separate, more delicate process. Rather than using water and detergent, garments are cleaned in a highly pressurised liquid solvent vapor, which helps prevent shrinkage and colour loss - making it particularly suited to sensitive fabrics. The Care Laundry is upfront that stain removal is attempted but not guaranteed, with each stain assessed individually to avoid damaging the fabric.
Beyond clothing, the Home Items service covers quilts, duvets, day and night curtains and other household textiles, helping remove dust, allergens and accumulated dirt from the home. There's also a dedicated Baby Item service, offering professional cleaning for strollers, car seats, bouncers and carriers to keep a baby's essentials fresh and sanitised.
The Care Laundry also handles more specialised items, including soft toys, bedding and down feather quilts, each treated according to its own care requirements. Shoe cleaning is available too, tailored to the specific care needs of the footwear, with a turnaround time of around 7 days.
Customers aren't limited to a one-size-fits-all service. The Care Laundry allows personalisation across several dimensions: choosing a preferred starch level (low, medium or high) for certain garments, flagging specific stains for targeted treatment, and requesting special handling for valuable clothing items. The standard laundry process runs through sorting, pre-soaking, washing, rinsing, drying, ironing and folding, with delicate or attention-requiring garments processed separately to ensure they're handled appropriately at every stage.
What ties the service together is convenience. There's no need to leave the house or wait in line at a laundromat - The Care Laundry collects and delivers directly to the customer's doorstep. Customers can schedule a one-off pickup through the website or app, or subscribe to a recurring plan for ongoing convenience.
Subscription options include a Large Bedsheet Plan Monthly, a MAX Plan Subscription, a Small Ironing Subscription, and a Wash and Iron Subscription covering 24 pieces - giving households a range of commitment levels depending on how much laundry they generate. For customers who want laundry handled without thinking about it week to week, these plans offer a straightforward way to keep on top of the load.