Dian Xiao Er is a Singapore-born, award-winning Chinese casual restaurant brand best known for its signature Herbal Roast Duck. The duck is made using Cherry Valley ducks, marinated for hours in a blend of Chinese herbs and spices, then roasted at a precise temperature to stay juicy inside with a crisp, golden-brown exterior, and finished with the restaurant's own herbal sauce.
The brand describes food as a way to share culture, build connection and honour tradition, and positions itself as a family-friendly restaurant serving nutritious, flavourful meals tailored to diverse tastes and dietary needs. Alongside its herbal roast duck, Dian Xiao Er offers set menus, including a weekday set lunch for two, and a dedicated kids meal menu.
Diners can also join the restaurant's Emerald membership programme and order ahead online for self pick-up. This listing covers the Dian Xiao Er outlet at Jem in Jurong East, part of the brand's network of outlets across Singapore.
Dian Xiao Er is a Singapore-born Chinese casual restaurant brand that has built its reputation around a single signature dish: Herbal Roast Duck. The Jem outlet in Jurong East is one of the brand's network of restaurants across Singapore, bringing that same herbal roast duck recipe to shoppers and diners in the west of the island.
Dian Xiao Er's roast duck starts with Cherry Valley ducks, chosen for quality and paired with fresh ingredients. Each duck is marinated for hours in a blend of Chinese herbs and spices before being roasted at a precise temperature, a process designed to keep the meat juicy while the skin turns crisp and golden brown. The dish is finished with the restaurant's own specially concocted herbal sauce, which the brand describes as the finishing touch that makes the duck hard to resist.
Dian Xiao Er positions itself as more than a place to eat, describing food as a way to share culture, build connection and honour tradition. The brand says it serves nutritious, flavourful meals tailored to diverse tastes and dietary needs, with a strong focus on health, safety and heartfelt service. That family-friendly approach carries through to the menu, which includes a dedicated kids meal menu alongside options like the Shrimp Egg Set for younger diners.
For groups and quick weekday meals, the restaurant also offers a Weekday Set Lunch for 2, giving diners a straightforward way to share a meal without ordering à la carte.
Dian Xiao Er runs an Emerald membership programme, priced at $9.90, which gives members access to member pricing along with 365 days of a free drink. For diners who prefer to skip the queue, the restaurant also offers online ordering for self pick-up, with a promotional 20% discount available on pick-up orders (terms and conditions apply).
Dian Xiao Er describes itself as an award-winning Chinese casual restaurant, and its stated ambition is to become the world's number one herbal roast duck brand while staying true to its Singaporean roots. The brand's core values — that everyone matters, that progress happens a little every day, and that it aims to innovate while honouring tradition — shape how the team approaches both the food and the dining experience across all of its outlets, including the Jem branch in Jurong East.
The Jem outlet sits within the Jem shopping centre in Jurong East, making it a convenient stop for those shopping or passing through the area. As with other Dian Xiao Er restaurants, diners can expect the same herbal roast duck, set menus and kids meal options offered across the brand's outlets in Singapore.