Chic-a-boo at Sembawang Shopping Centre is the neighbourhood outpost of CHIC-A-BOO Chicken Specialty, a homegrown halal-certified brand devoted to one thing done properly: fresh, tender fried chicken, breaded by hand and fried only upon order, served alongside burgers, sides and other bites at value-for-money bundle prices.
The kitchen's insistence on frying to order is what sets the brand apart — rather than holding chicken under heat lamps, every piece is hand-breaded and cooked only when you ask for it, so it reaches you piping hot with a crunchy crust around juicy meat. Combos and bundles built around a main, a side and a drink make ordering easy and keep the whole thing wallet-friendly.
CHIC-A-BOO is halal-certified and MUIS-accredited, deliberately so that no one is excluded from enjoying its freshly fried chicken — which makes the outlet an easy pick for mixed family gatherings, school-holiday treats and office makan sessions.
The dining space carries the brand's cosy Southern country theme, and combos and promotions are available for both dine-in and takeaway. You'll find the branch at #01-02, 604 Sembawang Road, open daily from 11:30AM to 10:00PM; CHIC-A-BOO is part of Triple J Food Works, the local F&B family behind Aston's, with sister outlets at Marina Square and Woods Square.
Walk into Chic-a-boo at #01-02 Sembawang Shopping Centre and the pitch is refreshingly simple: fried chicken done properly, from scratch, and only when you order it. CHIC-A-BOO Chicken Specialty is a homegrown, halal-certified fried chicken brand serving fresh, tender chicken alongside burgers, sides and other bites at value-for-money bundle prices. This Sembawang Road outlet brings that formula to the neighbourhood mall, served up in the brand's cosy, Southern country-themed dining space.
The kitchen's conviction is the brand's whole personality. Instead of holding cooked chicken under lamps, Chic-a-boo insists on breading every piece by hand and frying only upon order. Yes, that means a short wait at the counter — and in return, the chicken arrives piping hot, with a crunchy crust around juicy, tender meat. It is a small difference in process that shows up in every bite, and it is the reason the brand promises you will keep coming back for more.
The centrepiece is the hand-breaded fried chicken, freshly fried and unapologetically comforting. Order it as is, or go for Saucy Wings — juicy, crispy wings tossed in bold, mouthwatering sauces that give the meal a messier, more indulgent personality. Around the chicken sits a full supporting cast: burgers that can be bundled with crispy fried chicken, saucy wings or chicken nuggets; nuggets and sides for grazers and smaller appetites; and, when promotions are running, Hot & Hearty Pot Pies in Creamy Chicken or a bolder Japanese Curry CHIC version.
Bundles are the smart way to order here. Chic-a-boo was built around value-for-money bundle pricings, and the combo structure — a main, a choice of side and a refreshing drink — makes it easy to feed one person properly or a whole family without doing mental arithmetic at the counter. Promotions rotate through the year, from burger bundle deals to saucy wings combos, and they run while stocks last, so the promo board is worth a glance before you order.
One of Chic-a-boo's firmest commitments is inclusivity. The brand is halal-certified and MUIS-accredited, deliberately so that no one is excluded from enjoying its freshly fried chicken. In practice, that makes the Sembawang outlet an easy answer for mixed groups — family dinners, after-school treats, makan sessions with Muslim friends and colleagues — where everyone can simply point at the menu and order whatever they like, no label-checking required.
The dining room leans into that Southern country theme: cosy, casual and built for unhurried eating rather than fine dining. Combos and promotions are available for both dine-in and takeaway, so the outlet works equally well as a sit-down family dinner spot or a quick stop on a mall run. Hours run daily from 11:30AM to 10:00PM, covering lunch, tea break, dinner and the late-evening craving in between.
Chic-a-boo is part of Triple J Food Works, the local F&B family whose portfolio includes Aston's and several other Singapore dining brands — a pedigree that shows in the operational seriousness behind what looks like simple comfort food. Beyond Sembawang, the brand runs outlets at Marina Square and Woods Square, all following the same fried-upon-order playbook, which means residents of the north get the same standard without heading into town.
If you're heading to the Sembawang Shopping Centre branch, the play is straightforward: go with a bundle, add Saucy Wings if the table can handle the sauce, and don't be impatient at the counter — the wait is the whole point, and the chicken that emerges is freshly prepared, piping hot and exactly what the brand promised. The outlet sits at #01-02, 604 Sembawang Road, Singapore 758459, and can be reached on 6570 8766.