The JellyHearts is Singapore's first and leading halal jelly cake shop franchise, known for its unique jelly cheesecakes and cookies. The bakery is halal-certified, with all ingredients and processes adhering to halal standards, and its cakes are low in sugar and made without nuts, eggs, or preservatives — with gluten-free jelly cake options also available for those who need them.
The range covers jelly cheesecakes and sweet treats designed for birthdays, weddings, corporate events and other occasions, including mini jelly cheesecakes, cookies, marshmallow pops and other jelly products alongside the signature cakes. Customers can browse and customise cakes online, with islandwide delivery across Singapore, free delivery above $250, and same-day or express 80-minute delivery available on selected cakes and treats for last-minute orders. Free store pickup is also available at selected locations.
Beyond retail, The JellyHearts takes custom and corporate orders, runs a JellyHearts Workshop, has a sister brand, and offers a TJH Member rewards programme for regular customers.
The JellyHearts describes itself as Singapore's first and leading halal jelly cake shop franchise, built around a signature product: the jelly cheesecake. Since its early days, the brand has focused on bringing joy and sweetness to celebrations through cakes and treats that are both creative and inclusive, aiming to be a cake shop the whole community can enjoy with confidence.
At the centre of The JellyHearts' identity is its halal certification, which the brand says ensures every ingredient and process meets the highest halal standards. Beyond that, the cakes are made low in sugar and without nuts, eggs, or preservatives, and gluten-free jelly cake options are available for customers with that dietary need. The brand frames this as a deliberate choice to create a welcoming, inclusive range that as many people as possible can enjoy without worry.
The JellyHearts' best sellers give a clear picture of what the brand is known for. The Classic Original cheesecake — sold in boxes of 9 or 25 pieces — is described as the brand's "quintessential, world-famous" jelly cheesecake, suited to gifting and gatherings alike. The Jewel Jelly Cake and Jewel Heart Jelly Cake, both dairy-free and gluten-free, are built around a burst of fruity flavour and elegant presentation. The Multi Layer Rainbow Cake, available as a round cake or in boxes of 9 or 25 pieces, layers colour into a whimsical, birthday-ready treat, while the Divine Combo brings together an assortment of flavours in one box, described as a "cheesecake smorgasbord" fit for any banquet. For something seasonal, the Golden Osmanthus Blossom Cake — inspired by the traditional Chinese Steamed Osmanthus Rice Cake — returns as a limited-time offering by popular demand.
Beyond the core cheesecake range, The JellyHearts caters to a wide spread of occasions and needs, with dedicated collections for birthdays, anniversaries, kids' cakes, corporate events, and gifting, alongside mini jelly cheesecakes, cookies, marshmallow pops, and other jelly products. Themed and hand-drawn cartoon cake designs are also available for customers wanting a more personal touch, and the brand takes custom and corporate orders directly.
Ordering from The JellyHearts is built to be straightforward: customers browse the online collection, customise their cake for the occasion, and place an order in a few clicks. The brand offers islandwide delivery across Singapore, with free delivery on orders above $250. For more urgent needs, same-day delivery is available by calling the store directly, and select cakes and treats even qualify for express 80-minute delivery — a useful option for last-minute surprises or spontaneous celebrations. Customers who'd rather collect in person can choose free store pickup at a selected location.
The JellyHearts operates beyond its core retail offering as well. The brand runs as a franchise, meaning its jelly cake concept has expanded across multiple locations, and it also operates a JellyHearts Workshop and has a sister brand for customers interested in exploring more of what the company offers. Regular customers can join the TJH Member rewards programme, and the brand stays connected with its community through Facebook, Instagram, and TikTok, alongside a dedicated news and press section covering brand updates.
Whether it's a birthday, wedding, corporate event, or a spontaneous treat, The JellyHearts positions itself as a go-to option for anyone in Singapore looking for a halal-certified, allergen-conscious cake shop with a distinctive jelly cheesecake specialty — one built to make celebrations, in the brand's words, a little sweeter.