Shiok Burger is a homegrown Singapore burger brand describing itself as 'Oriental Burger Made in Singapore,' fusing Asian flavours like mala with freshly baked buns. Since debuting in December 2023, the brand has grown to 13 stores across Singapore, with its flagship outlet at The Seletar Mall, and is open daily from 10.30am.
All Shiok Burger stores are HALAL certified. The brand has built a strong following among younger diners, with 65% of customers aged 18 to 35 and a repurchase rate close to 50%, and is recognised as Singapore's top brand in the 'mala burger' category. Bestsellers include the Black Pepper Crab Burger and Spicy Mala Chicken Burger.
Shiok Burger recently completed a Pre-A funding round led by AC Ventures, with continued support from existing investors including CFF Fund, SPIRAL RISE Capital, and a major publicly listed Chinese food conglomerate. Founder and CEO Jerry Liao has described the brand's approach as 'not replicating fast food' but 'creating burgers with Southeast Asian soul.' The funding is earmarked for expanding the central kitchen to support 30+ outlets, opening new stores, upgrading digital systems, and building out a franchise support system — and franchise opportunities are currently open, with limited slots available.
Shiok Burger has moved fast since its debut in December 2023. Positioned as 'Oriental Burger Made in Singapore,' the brand fuses authentic Asian flavours with freshly baked buns, and has grown to 13 stores across Singapore, with its flagship outlet at The Seletar Mall.
The menu leans heavily into mala, the numbing-spicy Sichuan flavour profile, across items like the Shiok Crispy Mala Chicken Burger, Shin Mala Chicken Burger, and the XXL Inferno Mala Chicken Burger for those wanting extra size and heat. Ebiko (shrimp roe) shows up as a signature topping too, on the Ebiko Chicken Burger, XXL Ebiko Chicken Burger, and Ebiko Shiok Slider. For something more classic, there's a Classic Garlic Chicken Burger, a Grilled Chicken Burger, and a Classic Wagyu Burger for a premium beef option. According to the brand's own press materials, the Black Pepper Crab Burger and Spicy Mala Chicken Burger are its bestsellers, particularly popular with younger diners.
Shiok Burger's 'Shiok Bites' side menu covers Popcorn Chicken, Shiok Spicy Chicken Wing, Golden Floss Chicken, Shiok Chicken Nuggets, and Ebiko Tots, alongside fries served three ways: classic, Typhoon Shelter Shaker style, or tossed in mala seasoning. Drinks include Passion Fruit Soda alongside lemon-and-cola or lemon-and-soda combinations like Lemon Coke, Lemon Coke Zero, and Lemon Sprite, plus Fanta Grape. Sliders — a Shin Mala Shiok Slider and an Ebiko Shiok Slider — offer a smaller-format option for those wanting to try more than one flavour.
Shiok Burger has recorded 12 consecutive months of growth, with its stores delivering strong sales and reaching profitability. The brand recently completed a Pre-A funding round led by AC Ventures, a leading Southeast Asia venture capital firm, with continued backing from existing investors CFF Fund, SPIRAL RISE Capital, and a major publicly listed Chinese food conglomerate. Helen Wong, Managing Partner at AC Ventures, described Shiok Burger as demonstrating 'strong capabilities in standardizing new-style fast food' with 'the potential to scale across Southeast Asia.'
Founder and CEO Jerry Liao frames the brand's ambition simply: 'We're not replicating fast food — we're creating burgers with Southeast Asian soul.' The new funding will go toward expanding the central kitchen to support more than 30 outlets, opening new stores, upgrading digital systems, and building out talent and franchise support.
Shiok Burger has built a strong presence on TikTok, Xiaohongshu, and Instagram, with the hashtag #ShiokBurger surpassing 500,000 views — earning it a reputation as one of the burger brands most likely to go viral. All Shiok Burger stores are HALAL certified, and the brand is now offering franchise opportunities, though with limited slots available, for anyone interested in bringing the concept to new locations across Singapore and, potentially, Southeast Asia.