CHAGEE is a tea beverage company originating from Yunnan, China, the birthplace of tea, with its first store opening on 17 November 2017. Drawing inspiration from the Ancient Tea and Horse Caravan Road, CHAGEE has expanded across and beyond China to become an international tea beverage company with over 6,000 stores worldwide, including operations in Singapore, Malaysia and Thailand.
The brand's mission is to bring people together and forge relationships through a good cup of tea, with a stated commitment to healthy, low-calorie tea beverages made from quality tea leaves and handpicked ingredients, prepared fresh to order using whole tea leaves. CHAGEE describes itself as reimagining traditional oriental tea for modern tastes, bridging heritage and modern tea culture.
CHAGEE's values are guided by the acronym PEER — Proactive, Enthusiasm, Equality, Respect — alongside sincerity, entrepreneurship and integrity. The company also states a goal to serve tea lovers in 100 countries, generate 300,000 employment opportunities worldwide, and deliver 15 billion cups of freshly brewed tea annually, and says it plays an active role in minimising its environmental impact and protecting the biodiversity of the regions where its tea is grown.
CHAGEE traces its roots to Yunnan, China — widely regarded as the birthplace of tea — where its first store opened on 17 November 2017. Drawing inspiration from the Ancient Tea and Horse Caravan Road, a historic trade route associated with tea, CHAGEE has grown from that first store into an international tea beverage company with over 6,000 stores worldwide, expanding across Asia Pacific into markets including Singapore, Malaysia and Thailand.
CHAGEE describes its approach as reimagining traditional oriental tea through innovative methods, aiming to create a modern tea culture. The brand brews with whole tea leaves and positions its drinks as bridging heritage and modern tastes, with each cup made fresh to order from quality tea leaves and handpicked ingredients.
CHAGEE's menu is organised into several series: Fresh Milk Tea, Snow Cap Milk Tea, Fresh Fruit Tea, Brewed Tea, Teaspresso Latte, Teaspresso Frappé, and Iced Oriental Tea. Together these span classic milk teas, fruit-based teas, brewed tea options, and tea-coffee hybrid drinks under the Teaspresso naming, reflecting a range from traditional to more contemporary tea styles.
CHAGEE's stated mission is to bring people together and forge relationships through a good cup of tea, with a commitment to healthy, low-calorie tea beverages suitable for everyday drinking. The company is guided by what it calls PEER — Proactive, Enthusiasm, Equality, Respect — as the foundation for togetherness, alongside three further values: sincerity, described as transparency and genuine interactions; entrepreneurship, described as aiming high while staying grounded and acting with courage and responsibility; and integrity, described as upholding strong moral principles in everything the company does.
CHAGEE has set out an ambitious goal: to serve tea lovers in 100 countries, generate 300,000 employment opportunities worldwide, and deliver 15 billion cups of freshly brewed tea annually. Alongside this growth ambition, the company says it plays an active role in identifying where it can minimise its environmental impact, and in protecting the local biodiversity of the regions where its tea is grown.
From its beginnings in Yunnan, CHAGEE has expanded steadily each year since 2017, building a global store network that today spans well beyond China. In Singapore, the brand operates as CHAGEE Singapore, part of its broader Asia Pacific expansion alongside Malaysia and Thailand.
Customers in Singapore can reach CHAGEE by email at [email protected]. The brand's global store locations can be found via its Global Stores page, and it maintains a presence on Instagram, Facebook, TikTok and Xiaohongshu (Little Red Book) under the handle @chagee.sg.