13 Cellar, run by 13% Wine Bistro, is a Singapore wine importer and retailer built around a simple idea: making the world of wine accessible without the hefty price tag that often comes with it. To do this, the team imports everything themselves, buying direct from winemakers and vineyards they know and trust, rather than relying on the portfolios of local wine distributors.
That direct-import approach gives 13 Cellar the freedom to curate differently, seeking out under-rated or unknown wine regions and winemakers rather than sticking to what's already widely distributed. The catalogue spans Champagne and sparkling wine, white and red wines organised by region (including Alsace, Bordeaux, Burgundy, Languedoc-Roussillon, Loire, Rhône, Italy, Spain-Portugal, Switzerland, Germany, Chile, Argentina, and New Zealand), rosé, specials such as mixed cases, magnums, 375ml bottles and organic wines, and a gourmet range covering cheese and meat. Gift cards are also available.
13 Cellar operates from Telok Ayer Street by appointment only, and takes orders online for next-day delivery when placed before 4pm, with free delivery for orders of S$300 and above (S$400 during their Mega Sale).
13 Cellar, run by 13% Wine Bistro, was built around a simple frustration: wine in Singapore often comes with a price tag that puts it out of reach for many people. Rather than accept that as the cost of doing business, the team decided early on to import everything themselves, buying directly from vineyards and winemakers rather than relying on the portfolios of local wine distributors.
As the team describes it, this is "a hard job to do for a small company," but buying directly from winemakers they know and trust gives customers a better experience overall — better wines, and better prices. It also gives 13 Cellar the freedom to curate differently. Because they aren't limited to what local distributors happen to carry, they're able to uncover under-rated or unknown regions and winemakers, surfacing wines that might otherwise never reach Singapore shelves.
The range at 13 Cellar is organised with real depth for wine drinkers who like to shop by origin. On the white wine side, regions include Alsace, Bordeaux, Burgundy, Languedoc-Roussillon, Loire, Rhône Vallée, Chile, Germany, Italy, Spain-Portugal, and Switzerland. Red wine spans Beaujolais, Bordeaux, Burgundy, Cahors, Languedoc-Roussillon, Loire, Rhône, Argentina, Italy, New Zealand, Spain-Portugal, and Switzerland. There's also a rosé section and a dedicated Champagne and sparkling wine category.
Beyond the region-by-region browsing, 13 Cellar runs a Specials section covering On Sale wines, Mixed Cases, Magnums, 375ml bottles, and Organic options. For those looking to pair their wine, the Gourmet section covers both cheese and meat. Gift cards round out the offering for anyone shopping for a wine lover.
13 Cellar keeps its ordering process straightforward: place an order before 4pm and it's delivered the next day at a time of your convenience. Orders of S$300 or more qualify for free delivery, with that threshold rising to S$400 during the company's Mega Sale periods. Customers can also subscribe to the mailing list to stay in the loop on Cellar offers.
13 Cellar operates from Telok Ayer Street on the 3rd floor, but visits are by appointment only — you'll need to call ahead rather than simply walking in. This appointment-based model fits the boutique, direct-import nature of the business, letting the team give visitors proper attention when they do come by.
13 Cellar describes itself as "always on the search to discover new winemakers, vineyards and experiences," framing the business less as a fixed catalogue and more as an ongoing journey through the world of wine — one they say they're genuinely thankful to share with their customers.
For orders, questions, or to arrange a visit, 13 Cellar can be reached at +65 9116 5753 or by email at [email protected]. The shop is located at 123B Telok Ayer Street, #03-01, Singapore 068592, 3rd floor.
For Singapore wine drinkers looking for something beyond what's on a typical retailer's shelf, 13 Cellar's direct-import model and region-by-region catalogue make it worth a browse, whether you're after a single bottle for dinner or a mixed case to explore something new.