Underground Wines is a boutique, family-run wine merchant that has operated from the Citilink Warehouse Complex on Pasir Panjang Road since 2009. The warehouse setting is deliberate rather than a compromise: with lower real estate and manpower costs than a mall shopfront, the team can sell premium, warehouse-direct wines at prices that don't break the bank.
The selection is bought straight from wine-makers, with a focus on boutique family-owned and run vineyards the team can work with closely. A mixed retail and wholesale model helps them uncover hidden gems that taste great and surprise on price — and they only carry bottles they genuinely like, however enticing the economics.
Home delivery is the bread and butter of the business, with free shipping on orders above S$150. The catalogue spans red, white, rosé and bubbles, alongside rotating case deals and new arrivals. On some Saturdays the team pops open a couple of bottles for tasting — email ahead, as the operation is overhead-lite with no dedicated salespeople. They also help with party planning, glass rental, wine on consignment, private and corporate tastings, gift orders and wedding supplies.
Underground Wines has been part of Singapore's wine scene since 2009, operating from a unit in the Citilink Warehouse Complex on Pasir Panjang Road. The warehouse address isn't a compromise — it's the business model. By working from a central warehouse rather than a mall shopfront, this boutique merchant keeps its real estate and manpower costs down and channels the savings into the wines it sells. The tagline says it plainly: premium wine, warehouse direct, from boutique family-owned vineyards.
Singapore levies a high duty on alcohol, and Underground Wines is unusually candid about the maths. In their words: add about $10 for duty and shipping, and you should be able to get very good wines for $25. What pushes decent bottles out of reach, they argue, is the cost of real estate and manpower — which is why they skipped both. The result is an online-first wine shop with direct delivery, a pricing approach they describe as simple and honest, and a conviction that a good drink in Singapore does not need to break the bank.
Selection is where Underground Wines earns its keep. The team buys direct from wine-makers, concentrating on small, family-owned and run vineyards they can work with closely, and brings in bottles that make sense for the market here. A mixed retail and wholesale model lets them source hidden gems at excellent prices, and they've carved a niche for wines that taste great and are a positive surprise on pricing. Crucially, they drink their own list: they love what they sell and refuse to carry a wine they do not like, however enticing the economics.
The catalogue is organised the way most of us actually shop: red wine, white wine, rosé and bubbles, alongside rotating six-pack case deals, relocation sales and a What's New section for fresh arrivals. Orders above S$150 ship free, and home delivery is described as the bread and butter of the business — which makes it easy to restock a fridge without leaving home. Because they buy at wholesale as well as retail, the case deals are a sensible way in for anyone building a small cellar.
Visiting is a low-key, personal affair. On some Saturdays the team pops open a couple of bottles for tasting, and you're very welcome to drop by for a chat — with one caveat: email beforehand. The operation is deliberately overhead-lite, with no dedicated salespeople, so a quick note ahead of time makes sure someone is there to pour. It's the kind of place where feedback is genuinely wanted, whether on the wine, the crew, or a bottle you tasted on your travels and think they should stock.
Underground Wines also works at event scale. Planning a party? They'll help you figure out the best solution, from renting glasses to supplying wine on consignment. They frequently run private and corporate tasting sessions, handle gift orders, and supply wine for weddings. For anyone hosting in Singapore, that combination of sourcing, logistics and honest advice is a good part of the appeal.
There's one more quirk worth knowing: the small, fun-loving team strongly believes in word-of-mouth publicity and shuns ad-spend and sponsorship entirely. They'd much rather give you better value on the wine you buy. Since 2009, that approach has kept them a going concern — a warehouse full of wines the owners actually like, at prices that don't require an explanation.