Pixie Nail Spa Group is one of Singapore's leading beauty salon chains, founded in 2012 from a single store in Marina Square and now operating 35 outlets conveniently located across Singapore's shopping malls and MRT stations. The group employs a team of over 200 beauty therapists, offering a wide selection of nail, eyelash, embroidery, waxing and treatment services in a relaxing, cozy ambiance with an emphasis on high standards of hygiene.
Pixie Nail Spa Group operates under several sub-brands, including Pixie, Buff'd, Qoosh, Maco and Picota, giving customers different store concepts to choose from depending on outlet. The group is dedicated to exceeding customer expectations through highly trained beauty therapists, positioning each visit as a leisure nail spa experience with exceptional customer service.
Pixie Nail Spa Group has grown from a single store in Marina Square in 2012 into one of Singapore's leading beauty salon chains, now operating 35 outlets across the island's shopping malls and MRT stations. That growth reflects a straightforward proposition: convenient, accessible beauty pampering wherever customers happen to be, whether running errands at a mall or passing through a transit hub.
Behind Pixie Nail Spa Group's 35 outlets is a team of more than 200 beauty therapists, giving the group the scale to maintain consistent service standards across its network. The company positions itself around exceeding customer expectations at every level, achieved through highly trained therapists who bring a consistent standard of care regardless of which outlet a customer visits.
The group's service offering spans nails, eyelashes, embroidery, waxing and general treatment services, giving customers a genuinely broad set of options under one roof rather than needing to visit separate specialists for different beauty needs. This range is delivered within what the group describes as a leisure nail spa environment, prioritising exceptional customer service and high standards of hygiene practice throughout.
Rather than operating every outlet under a single banner, Pixie Nail Spa Group runs several distinct store concepts, including Pixie, Buff'd, Qoosh, Maco and Picota. This multi-brand approach lets the group tailor its store concepts to different locations and customer preferences while still operating under the same parent company and shared service standards.
Pixie Nail Spa Group frames each visit as an opportunity to feel pampered — the brand's own tagline invites customers to "walk into our store and feel like a queen," enjoying a luxury ambiance while a certified beauty therapist works on their nails. This focus on atmosphere, alongside the practical convenience of mall and MRT-adjacent locations, has helped the group build a loyal customer base across Singapore.
With 35 stores spread across Singapore's shopping malls and MRT stations, Pixie Nail Spa Group has positioned itself to be accessible wherever customers are, making it easy to book a nail or beauty appointment as part of an everyday shopping trip or commute rather than requiring a dedicated visit to a single flagship location.
Customers looking to book an appointment can do so by calling their preferred outlet directly, and the group also welcomes feedback and general enquiries through its website contact form. With over a decade of growth behind it, Pixie Nail Spa Group continues to expand its footprint across Singapore, backed by a large, experienced team of beauty therapists and a multi-brand approach to store concepts.