Avone Beauty Secrets at Kallang Wave Mall is the Kallang home of a Singapore beauty group now entering a thoughtfully managed new chapter. Recognised in The Straits Times' Singapore's Best Customer Service 2025/26, the brand has built its following on attentive, personal care — and it is carrying that legacy forward through three successor brands: Glow Haven Aesthetics and TCM Wellness, Glamour+ Nail • Lash • Brow Studio, and Salon V Hair Studio.
The company describes the move as a re-branding and re-organisation exercise aimed at serving customers better, and reassures guests that business is as usual in the meantime. In practice, that means the services regulars have come for — hair styling, nail, lash and brow grooming, and aesthetics and TCM wellness therapies — now sit with dedicated specialist studios, each with clear contact lines for appointments.
This branch is at 1 Stadium Pl, #01-50, Singapore 397628. During the transition, the group's customer service team (88109996, also on WhatsApp, or services@gh.sg) can confirm details and point you to the right studio. Whether you are a long-time guest or a first-time visitor, expect the service-first experience that earned the group its national recognition.
Avone Beauty Secrets has earned its place in Singapore's beauty landscape the old-fashioned way: by treating every guest like a regular. The Kallang Wave Mall branch at 1 Stadium Pl, #01-50 carries that same spirit into a new chapter, as the much-loved name reorganises itself into three focused beauty brands — Glow Haven Aesthetics and TCM Wellness, Glamour+ Nail • Lash • Brow Studio, and Salon V Hair Studio.
The change is the kind that can unsettle regulars — a familiar name making way for new ones — but the group has handled it transparently, with clear signposting to where each service now lives and whom to call. This guide gathers what a visitor needs to navigate the transition with confidence.
Not many beauty groups can point to a national nod for the thing that matters most to customers: how they are treated. Avone Beauty Secrets was recognised in The Straits Times' Singapore's Best Customer Service 2025/26 — an acknowledgement the team treats as a promise rather than a trophy. The company frames the move to its new brands as a continuation of its legacy of excellence, and that framing says a lot about its priorities: the signage may change, but the standard of care is the whole point.
The notice on Avone Beauty Secrets' website is refreshingly candid. The company is undergoing a re-branding and re-organisation exercise, it explains, with the aim of serving you better. Crucially for loyal guests, business is as usual while the new studios and websites take shape. Avone Beauty Secrets now lives on through three successor brands: Glow Haven Aesthetics and TCM Wellness, pairing beauty aesthetics with traditional Chinese medicine-inspired wellness; Glamour+ Nail • Lash • Brow Studio, dedicated to nail, lash and brow craft; and Salon V Hair Studio, the group's hair destination.
For customers of the Kallang Wave Mall branch, the practical takeaway is simple: the services you knew are still being delivered, now under specialist banners. The group's customer service line — 88109996, also reachable on WhatsApp and by email at services@gh.sg — is the quickest route to confirming details or being pointed to the right studio.
Breadth under one banner has always been the appeal. Hair services are carried forward by Salon V Hair Studio. Nail, lash and brow services — the grooming routines many guests book on repeat — sit with Glamour+, a studio devoted entirely to detail work. Glow Haven rounds out the picture with aesthetics treatments and TCM wellness therapies, a thoughtful pairing that is still uncommon in the Singapore beauty scene. Each brand also keeps its own booking lines and social pages, so regulars can follow updates directly.
That combination means a guest can move from a haircut to a brow tidy-up to a wellness session within a single trusted ecosystem — the one-stop convenience that built Avone Beauty Secrets' following in the first place.
The Kallang Wave Mall branch is at 1 Stadium Pl, #01-50, Singapore 397628. Because the group is mid-transition, a quick call before you go is wise: the website lists current outlets and appointment lines for each new brand — Glow Haven in Ang Mo Kio, Jurong East, Punggol and City Square Mall; Glamour+ in Tampines, Jurong East, Punggol and City Square Mall; and Salon V at Punggol Coast Mall — and the team can confirm the best way to be served, here or nearby.
Two of the newest studios have just opened at City Square Mall on Kitchener Road, a handy option for anyone in the city centre. Whichever door you walk through, the promise remains the one that earned the group its recognition: attentive, personal care delivered by people who treat beauty as a craft.