Located at YewTee Point, Adeline Beauty Group Tiong Bahru is a mid-range beauty salon holding a 5.0 Google rating for its focused skincare services. The salon specialises in targeted aesthetic therapies, ranging from D-Light pigmentation treatments and radio frequency skin tightening to papaya-enzyme care for acne-prone skin. Clients can also book restorative sessions such as deep hyaluronic facials, anti-ageing IPL, and ultrasound eye peptide treatments.
Adeline Beauty Group has been part of Singapore's beauty industry since 1986, building its business around health-focused facial care rather than one-size-fits-all treatments. Operating as Adeline Face and Body Pte Ltd, the company has grown into a multi-outlet operation while keeping its founding focus on advanced equipment, reliable techniques, and tailored consultations.
Every treatment journey at Adeline Beauty Group begins with a professional skin analysis, used to recommend the most effective facial treatment for a customer's specific concerns rather than pushing a standard package. This consultation-first approach underpins the company's stated principles of "Integrity, Gratitude, and Reverence" toward customers, and its motto: "Confidence in selling. Peace of mind in using. Satisfaction in service."
The treatment menu covers a broad spread of skin concerns. For hydration and early signs of aging, the Hyaluronic Treatment uses hyaluronic acid to deeply hydrate skin, improve elasticity, and form a protective layer against water loss — addressing dryness, wrinkles, and loss of firmness as skin ages.
For acne-prone or congested skin, the Emz Treatment uses papaya enzymes to remove dead skin cells, repair damage, and promote cell regeneration, specifically targeting acne by reducing inflammation and supporting elasticity. Those dealing with pigmentation or uneven tone can turn to the D-Light Treatment, a non-invasive option using Dynamic Pulsed Light technology, tailored to different skin needs with minimal downtime.
IPL Treatment addresses a different set of concerns — blood vessel dilation, facial redness, and hair removal — while also stimulating collagen production for anti-aging benefits and helping with red acne scars and shallow depressions. For lifting, the RF Facial Treatment uses radio frequency technology to tighten skin. And for the delicate eye area, the Eye Peptide Treatment uses ultrasound technology to stimulate collagen, reduce eye bags, and improve circulation, targeting dark circles caused by thin under-eye skin, lack of sleep, aging, and lifestyle factors.
Adeline Beauty Group is led by CEO Adeline Goh, backed by a leadership team spanning business leadership, operations, customer care, finance, human resources, and digital innovation. The company describes this team as working closely together to uphold service standards, drive growth, embrace digital transformation, and maintain a positive environment for clients and staff alike.
Adeline Beauty Group operates three outlets in Singapore: Tiong Bahru, Yew Tee Mall, and Jurong East Mall, alongside outlets in Johor Bahru, Malaysia. This spread gives customers a choice of location depending on where they live or work, while maintaining the same treatment philosophy and consultation process across branches.
Adeline Beauty Group frames its value proposition around six points: professional technology with guaranteed results, high-end products that are safe and healthy, exclusive discounts and cost-effectiveness, personalised and thoughtful service, a good reputation with a high return rate of repeat customers, and a premium, comfortable environment for treatments.
Customers can reach Adeline Beauty Group by phone or email, or visit one of the three Singapore outlets directly. The company also accepts enquiries and bookings through an online form on its website, where visitors can select their preferred outlet and leave comments or feedback ahead of a visit.