The Good Guys Barbershop is a modern classic barbershop on Rowell Road in Bugis, self-described as being 'for the good guys.' The shop pairs traditional barbering — hot towel shaves, beard trims, classic cuts — with a fuller service menu that includes ladies' haircuts, creative colors, men's highlights, and Korean, foil and Afro perms.
A team of seven barbers staffs the chairs, including senior barbers Ivan and Alex. Customers consistently rate the shop 5.0 stars across 76 reviews, calling out great customer service, strong hygiene standards, and a clean, comfortable space. Individual barbers draw loyal followings: reviewers praise Harris for sharp fades and clean line-ups, Ivan for consistent results, and Alex for his attention to detail.
Appointments can be booked online in advance, and the shop stays open until 9 PM most nights — 10 PM on Fridays and Saturdays.
On Rowell Road in Bugis, The Good Guys Barbershop does exactly what its tagline promises: it runs a modern classic barbershop 'for the good guys.' That means the familiar comforts of a traditional shop — hot towel shaves, careful beard work, a proper sit-down wash — delivered alongside a service list that goes well beyond the basics, from creative color to Korean perms.
Customers have noticed. The shop holds a 5.0 rating from 76 reviews, and the recurring themes are skill, service and standards. 'Good atmosphere, great skills, excellent service, and strong hygiene standards,' one reviewer writes, describing a space that is 'clean, comfortable' and makes 'every visit a relaxed experience.' Another sums it up plainly: 'Solid haircut and wash, great customer service, decent price.'
The house cut carries the shop's name. **The Good Guys Cut** is the essential appointment — haircut, wash and styling with your desired products — wrapped up in about 45 minutes. For those wanting the full treatment, **The Finesse Haircut** runs a full hour and adds a head and shoulder massage along with a sit-down wash. And if you'd rather sort everything in one visit, **Hair Cut & Beard Trim** combines the cut, wash, style and beard grooming. The shop's own words for it: 'The Whole Lot!!!'
Shaving is treated as a ritual here. The **Hot Towel Shave** is an old-fashioned traditional shave done the right way — pre-shave oil first, then a hot towel wrap, rich shaving cream, and a close, comfortable finish. Its modern counterpart, the **Modern Hot Steam Shave & Facial**, uses a steamer with NAMA products from Fiji, a sustainable skincare brand rooted in social responsibility and designed, as the shop notes, for active lifestyles and the modern gentleman.
The menu stretches further than many expect. Ladies Haircut gets its own dedicated appointment, while Creative Colors is applicable for both men and women. Men's Highlights, Normal Colors and three perm options — Korean, Foil and the six-and-a-half-hour Afro Perm — round out the color and texture work. Every service lists its duration upfront, from a 30-minute beard trim to those marathon perms, so you know exactly what you're signing up for.
Seven barbers share the floor: Jason, Nooris, Fao, Gideon and Harris cut at the standard chairs, while Ivan and Alex hold senior barber titles. Harris brings more than a decade of experience to the shop.
The reviews read like a recommendation engine. One long-time client credits Ivan with years of consistent cuts, appreciating 'his attention to detail and the care he puts into every cut.' Alex earns perhaps the strongest endorsement: 'Alex is the best barber I've had! Great attention to detail and really kind.' Harris has inspired genuine loyalty among fade enthusiasts — 'Fade always sharp, line up clean, and he knows exactly what suits you. If you want to look fresh, book with Harris.'
Everything about the shop is built around the appointment. Bookings run through the shop's online booking page, where you pick your service, choose your barber and lock in a time. Prefer to talk it through first? The shop answers at +65 8661 9609.
Hours run from 11 AM to 9 PM Sunday through Thursday, extending to 10 PM on Fridays and Saturdays — generous for after-work trims and weekend grooming. The shop sits at 47 Rowell Road, Singapore 207997, in the Bugis area.
Whether you're after a quick, precise cut, a proper hot towel shave, or a transformation that takes all afternoon, The Good Guys Barbershop keeps the promise of its name: skilled hands, honest service and a chair that's ready when you are.