HÉIR Barbershop is a boutique barbershop in unit #05-11 of The Flow @ East Coast on East Coast Road, Marine Parade. Led by barber Frankie — who opened the shop after years of cutting hair at a previous location — and joined in the chair by barber Aaron Ng, it has earned a perfect 5.0 rating across 22 reviews, with clients describing meticulous, unhurried work and honest advice about what actually suits their face.
Every haircut follows a simple arc: consultation, wash, precision cut, blow-dry and style. Before the scissors come out, you discuss the hairstyle you want and how much length to lose, and the team will guide you through everything from a classic trim to a mullet, Korean two-block or wolf cut. Beyond cuts, the menu covers beard detailing with precision shaping and line-up, signature and head shaves, a long trim for keeping length, a junior cut for under-18s, a dedicated Theó scalp treatment and a quick 15-minute wax service.
The shop takes appointments online around the clock and opens from 10:30 am to 8 pm every day of the week. Bookings can also be made by phone at +65 8867 3011, and you can follow the shop on Instagram at @heir.sg.
Precise, unhurried and open every day of the week, HÉIR Barbershop occupies unit #05-11 of The Flow @ East Coast, a recognisable retail building on East Coast Road in Marine Parade. The shop is led by barber Frankie, who opened HÉIR after years of cutting hair at a previous location, and he is joined in the chair by fellow barber Aaron Ng. It already carries a perfect 5.0 rating across 22 reviews on its booking page — and the tone of those reviews says more than the numbers.
They read less like star ratings and more like thank-you notes. One client has been getting his hair cut by Frankie for five years and still calls the cuts consistently great. Another has followed Frankie from his previous shop and proudly lists the styles he has been guided through — a mullet, a Korean two-block, even a wolf cut. A third, who found the shop while searching for a new barber on the East Coast, simply notes that Frankie listened, offered advice, and delivered an excellent haircut. The word that recurs is meticulous: Frankie takes the time to get the details right instead of rushing through the chair.
Every haircut at HÉIR follows the sequence the shop sets out: consultation, wash, precision cut, blow-dry and style. That opening conversation is where the visit earns its keep. Before any scissors come out, you discuss the hairstyle you want and how much length should go, and you get a sincere opinion about what actually suits your face. It is this blend of craft and candour — a barber who genuinely cares about the work rather than the clock — that keeps regulars returning year after year.
Cuts are booked as 30-minute sessions, which says something about the pace of the place: one client at a time, with the wash and styling finish built in rather than treated as an extra.
HÉIR keeps its list tight but covers most of what a modern barbershop should. Alongside the standard haircut there is a long trim for those keeping length, and a junior cut designed for clients under 18, focused on comfort, precision and a fresh, polished result. Beard work is a clear strength: beard detailing covers precision shaping, line-up and refinement to enhance a beard's natural form, finished clean, sharp and polished, while the signature shave and head shave complete the classic barber repertoire.
For a longer sit, the shop offers combination services — the haircut paired with beard detailing or with a signature shave in a one-hour appointment — plus a haircut + recharge for those who want a 45-minute session. Beyond the chair basics there is a dedicated Theó scalp treatment and a quick 15-minute wax service for tidy-up work.
HÉIR works on an appointment basis. The booking page is open around the clock and lets you pick your barber and time slot, and the shop can also be reached on +65 8867 3011 or followed on Instagram at @heir.sg. Hours are generous and consistent: 10:30 am to 8 pm, every day of the week, Singapore time — handy for after-work cuts and weekend visits alike.
The East Coast Road address does the rest. The Flow @ East Coast puts the shop within easy reach of Marine Parade residents and anyone living or working along Singapore's eastern stretch, an area with plenty to eat and browse before or after an appointment.
HÉIR suits anyone who wants a considered cut rather than a conveyor-belt trim: regulars maintaining a signature style, first-timers trying something bolder like a two-block or wolf cut, teenagers who need a patient chair, and anyone overdue for beard shaping or a proper shave. With two barbers, daily hours and 24/7 online booking, it is a low-friction, high-consistency option on one of Singapore's most likeable streets.