Autocutt Boardroom is the Joo Chiat branch of Autocutt, a Singapore barbershop brand with a second location in Serangoon. Tucked along Joo Chiat Place, it takes its name — and its approach — seriously: this is a place where grooming is treated as a proper appointment rather than a hurried errand.
The service menu covers the barbershop essentials: a Regular Cut, a Senior Cut, Beard Trims and a traditional Hot Towel Shave, with a Wash or Wash Massage available as add-ons. Alongside the chair work sits a treatments list that includes a Head & Scalp Spa, Facial Cleansing, Nose Waxing and Ear Cleaning, making it easy to turn a haircut into a fuller reset.
Booking is handled online, with one system serving both the Serangoon and Joo Chiat branches. Membership is available for regulars — the shop simply asks that anyone curious approach its staff in person for the details.
Autocutt Boardroom is the Joo Chiat branch of Autocutt, a Singapore barbershop brand that also operates a second location in Serangoon. Its home at 55 Joo Chiat Place sits in one of the island's most storied heritage quarters, and the Boardroom name sets expectations before you even take a seat: this is grooming approached with a little ceremony. Both branches trade under the same name and the same layered idea of what a barbershop visit can be, and both are served by a single online booking system.
The backbone of the menu is the haircut. There is a Regular Cut for the classic, keep-it-sharp visit, and a Senior Cut for those after the shop's higher tier of barbering. Around the cuts sit the finishing touches that make an appointment feel complete: a Beard Trim to bring shape and order back to the jawline, and a Hot Towel Shave — the old-school ritual in which warm towels are laid over the face to soften the skin before the razor does its work.
If a cut alone is not the plan, the menu lists a Wash and a Wash Massage as add-ons, so a standard appointment can become a wash, a scalp massage and a fresh finish in a single sitting. It is a flexible way of building the visit: start with the cut and decide there how far to take it.
What sets the Boardroom apart from a straightforward cut-and-go shop is its treatment list. The Head & Scalp Spa is the headline — a dedicated session devoted entirely to the head and scalp, turning the barber's chair into something closer to a spa lounger. Facial Cleansing brings skincare into the same visit, so hair and face can be sorted in one trip. It is a menu that treats grooming as ongoing maintenance rather than a one-off event.
The smaller details are covered too. Nose Waxing and Ear Cleaning both appear on the menu, which means the fiddly jobs most people attempt hurriedly at home can simply be handed over to a professional. For anyone building a longer appointment, these treatments slot naturally around a cut or shave.
Autocutt operates online booking that covers both its Serangoon and Joo Chiat branches, so you can lock in a slot before leaving the house rather than banking on a walk-in. Regulars have another route: membership is available, and the shop keeps the details personal — interested customers are invited simply to approach the staff in-store to find out more.
The brand also keeps a presence beyond the shopfront, posting on Facebook and Instagram under the Autocutt name — a handy way to keep an eye on the boardroom between visits.
Joo Chiat is one of Singapore's most atmospheric districts — heritage shophouses, a well-loved food scene and a pace that rewards a slower afternoon. A grooming stop here fits easily into the rhythm of the neighbourhood, whether it is a standing appointment or a slot between errands. For those living in the east, it puts a full-service barbershop — cuts, shaves, beard work, scalp and facial treatments — within everyday reach, while the Serangoon branch extends the same idea across the island.
The pitch, in the end, is a simple one: a barbershop that takes every step of the grooming routine seriously, from the cut itself to the towels, the wash and the skin. Come for the Regular Cut and be out in good time, or settle in for the full boardroom treatment — haircut, hot towel shave, scalp spa and all. Either way, the menu is built so that the choice stays yours.