Stella's Bakery is a home-based bakery in Hougang, Singapore, run from a flat at 309 Hougang Ave 5 under the motto 'Baked with Love, Savored with Joy'. True to its name, it keeps things small and personal: a focused catalogue of bakes sold through its online store, with orders followed up over WhatsApp and social updates for regulars.
Two specialities define the menu. The first is the pineapple tart, which the bakery bills as voted the best — rich, buttery and melt-in-the-mouth, with a pineapple filling that is balanced rather than overly sweet. These tarts are strictly seasonal, appearing around Chinese New Year and regularly selling out. The second is a twelve-flavour muffin range: crispy-topped, soft-centred and made low in sugar, spanning banana classics, chocolate and blueberry favourites, and local twists like a pandan Ondeh Ondeh Muffin filled with melted gula melaka.
Muffins come in packs of six, and availability shifts with each bake — sold-out items such as the Strawberry Cream Cheese Muffin return with fresh batches. Updates are shared on Instagram (@stellat_bakery) and Facebook, making it easy to keep tabs on what is currently in the oven.
Tucked into an HDB block on Hougang Ave 5, Stella's Bakery is a home-based bakeshop that has built its following the old-fashioned way — one carefully baked batch at a time. Its motto, 'Baked with Love, Savored with Joy', sums up the ethos: small-batch bakes made in a home kitchen and offered to neighbours and online customers across Singapore, rather than displayed behind a retail counter. Despite its size, the bakery keeps a focused menu built around two things it does exceptionally well: pineapple tarts and muffins, both sold through its online store.
The headline act is Stella's pineapple tart, which the bakery proudly bills as voted the best. These are classic Chinese New Year tarts done with restraint: a rich, buttery crust that melts in the mouth and a pineapple filling described as perfectly balanced rather than cloyingly sweet. For a pastry that many Singapore households judge fiercely every festive season, that balance is exactly what earns repeat customers.
One thing to know before you crave them: the CNY pineapple tarts are only available during Chinese New Year. They are a seasonal treat, and demand is such that batches regularly sell out — the tarts were marked sold out on the bakery's store at the time of writing. Planning ahead is very much part of the experience.
The other signature is a lineup of twelve muffin flavours, all built on the same promise: crispy tops, soft and moist centres, and low sugar. It is a quieter kind of baking than the cream-topped cafe standard — the kind of muffin you can enjoy for breakfast without a sugar crash, and the reason many customers come back for pack after pack.
Banana leads the range in several forms: a plain Banana Muffin made with ripe bananas, plus Banana Chocolate Chip, Banana Blueberry, Banana Raisins and Banana Walnut. Beyond the banana family there are Blueberry, Chocolate Chip, Orange Cranberry, Double Chocolate Chip, Chocolate Walnut, Longan Walnut and Strawberry Cream Cheese.
What sets the menu apart, though, are the local twists. The Ondeh Ondeh Muffin is a fluffy pandan muffin filled with melted gula melaka — the beloved flavours of the Nyonya kueh in muffin form — while the Longan Walnut Muffin pairs sweet longan with crunchy walnuts. These are the kinds of flavours you rarely find outside a home bakery.
Muffins are sold in packs of six per flavour, making them easy to share with family, bring to the office, or stretch across a week of breakfasts.
Because Stella's is home-based, everything runs through its online store. Customers browse the catalogue — currently pineapple tarts and muffins — place an order, and the bakery follows up over WhatsApp to sort out the details. Availability shifts with each bake: some flavours, like the Strawberry Cream Cheese Muffin, sell out, and the pineapple tarts appear only seasonally, so the menu on the store reflects what is freshly available.
The bakery also keeps an Instagram presence under @stellat_bakery and shares updates on Facebook, which is where new flavours, restocks and seasonal bakes tend to appear first. If the item you want is sold out, it is worth following along and trying again when the next batch lands.
For Hougang residents, Stella's Bakery is the kind of neighbourhood find that makes home-based bakeries worth seeking out: genuine craft, familiar flavours done well, and inventive local twists you will not stumble upon in a mall chain. For everyone else in Singapore, it is a good reason to head to Hougang Ave 5 — especially when pineapple tart season comes around.